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When Apple announced the iPhone X, many had sticker shock over the $1,000 price tag. Not only is this the most expensive iPhone that Apple has ever created, but it’s also one of six different iPhones the company now sells. Building such a large (some would argue fragmented) product line is one of the biggest departures in strategy Tim Cook has taken from his predecessor. Under Cook, Apple has dabbled in budget markets by offering the cheaper iPhone 5c and SE. However, these releases were more consistent with Apple’s image as being a luxury brand for the masses; with the iPhone X, Apple is becoming a luxury brand for the rich.

I grew up in one of the most beautiful places on the entire planet. No kidding. People would come from all over the world to visit our exquisite crystal blue waters and our lush tropical islands. Now however, everything has changed. In a matter of hours the Virgin Islands (the British Virgin Islands in particular) were decimated by the most powerful Atlantic hurricane ever recorded. Now the people in the islands are dealing with the devastation and many residents have gone from living an idealistic island life to living like refugees.

“What is this stupid feature?” “There are people starving around the world and they are making little animated faces?”  “What a waste of time!” These are just a small sampling of the comments I heard while the new Animojis were demoed at Apple's fall iPhone announcement. Some people may agree with that, and it may look like a silly or frivolous little feature, but I think it’s an impressive demonstration of the progress technology, as well as an exciting new beginning of a whole new range of creative expression and art that we are only beginning to see.

iOS 11 is now available to install on your device! September 19 is here, and users with an iPhone 5s or later will be able to update to the long-awaited iOS 10. Meanwhile iPad users will need to have an iPad or iPad mini 2 or later. Anybody who is upgrading their iPhone or iPad will already have iOS 11 installed when their new device arrives, but you'll still want to upgrade your older device (if compatible) for a smooth transfer when you move your data from the old phone to the shiny new one. 

Under Tim Cook’s leadership, Apple has maintained a deep sense of reverence for its late CEO Steve Jobs. Yet never has an Apple event paid as much tribute to Jobs as during this fall’s tenth-anniversary iPhone release, which took place a decade after Jobs revealed the original “one more thing.” The event took place in the Steve Jobs Theater located in the heart of Apple Park, the company’s new Cupertino, California-based campus whose design Jobs masterminded during the last years of his life. As Cook opened the fall keynote, he showed uncharacteristic emotion as he said, “Steve’s spirit and timeless philosophy on life will always be the DNA of Apple.”

Apple has released the official public iOS 11 this fall, which means it’s time to figure out how to use all the new features! Each new version of iOS comes with a steep learning curve, but we want to make it easy for you. That's why we created The Complete iOS 11 Guide for iPhone Life Insiders, and you can gain access to this video guide immediately when you become a member. This guide is packed with all of the how-tos, tips, and tricks you need to become an expert in iOS 11. We’ll cover everything you need to know, and we'll make it easy to follow with guided videos that’ll show you exactly what your iPhone or iPad screen will look like every step of the way. You’ll be teaching your friends iOS 11 tricks in no time. Check out a preview of the guide and learn more about the iPhone Life Insider membership below.

Now that Apple has announced the new iPhones, the big questions remain: when will the new iPhones come out and how much will they cost? We’ve got answers below. The new iPhone will have three different models to choose from: iPhone 8, iPhone 8 Plus, or iPhone X. So when does the next iPhone come out? Pre-orders for the iPhone 8 and iPhone 8 Plus will begin September 15. They’ll hit store shelves on September 22. But, what about the new iPhone X? When does it come out and how much is it going to cost? Let’s take a look.