When you have an Apple question, you need a solution that works so you can get back to enjoying your life. We've spent years developing the best methods to teach you how to do just that. We're committed (maybe overly committed?)to providing accurate and user-friendly how-to tips, guides, and videos. And we spare no effort — even if that means using AirTags to track our loved ones (with permission of course!) or testing the different ways to set up an iPhone by wiping and restoring our own iPhone six times in a row. We figure it out so you don't have to. After testing, each resource is reviewed and tested by multiple editors to ensure accuracy and clarity. Our experts also meticulously test every feature of every product in our gear and app roundups. Our team independently chooses every product we review; so when we recommend something, you can trust that it's because we truly believe it's great.
We are 21 Apple enthusiasts, tech lovers, writers, educators, and video producers here to help you master your Apple device. We’ve been writing about tech for the past 30 years. And we’ve been covering Apple ever since Steve Jobs released the first iPhone in 2007. And — unlike other publications — we focus on Apple devices. Exclusively.
Editor in Chief
Chief Operating Officer
CTO
CEO & Publisher
Feature Writer
Feature Writer
Feature Writer
Associate Editor
Senior Instructor
Managing Editor
Associate Editor
Art Director
Video Production Manager
Editorial Director
Insider Success Advocate
Content & Customer Support Specialist
Junior Web Developer
Accounting & Customer Service Specialist