News

Surely, whether you’re Apple’s biggest fan or not, we can all agree the company’s marketing likes to buoy its own innovation and epic-ness. From the iPhone 6s tagline, “The only thing that’s changed is everything,” to the Apple Watch copy, “To wear it is to love it,” Apple is great at declaring the significance of its own products. That’s why Buzzfeed’s “If McDonald’s Advertised Like Apple” remains to be fantastically hilarious and deserves a throwback nod of appreciation.

Google’s parent company, Alphabet just passed Apple as the most valuable company in the world. After Alphabet released its Q4 earnings last night, stock prices shot up 8% causing the company’s combined share classes to reach $554 billion, surpassing Apple’s $534 billion. This is the first time a company has surpassed Apple in four years since Apple vaulted Exxon Mobile in 2012.

Super Bowl LIV, featuring the Patriots vs the Chiefs, is coming up on Sunday, February 2, at 5:30 p.m. ET at the Hard Rock Stadium in Miami Gardens, Florida. While there is no dedicated Super Bowl 2020 app, there are a number of apps that football fans will want to make sure to download. Let's take a look at the various apps available. 

If you have stock in Apple, take a sigh of relief. Yesterday afternoon the company announced record quarterly profit, netting $18.4 billion dollars in Q1 2016. “Our team delivered Apple’s biggest quarter ever, thanks to the world’s most innovative products and all-time record sales of iPhone, Apple Watch and Apple TV,” said Tim Cook, Apple’s CEO. The quarter, which ended December 26, 2015, saw record breaking revenue as well, raking in $75.9 billion dollars. Wall Street warned Apple’s soaring numbers couldn’t last, but the company continues its upward climb.. for now.

Apple has a hidden page on its website featuring awesome artwork and the artist’s process creating their art using Apple devices, apps, and accessories. The Start Something New campaign aims to inspire creatives to use their Apple devices to let their imaginations run wild and create. The campaign features 11 artists and shows that technology is no longer a barrier to creating amazing art. The artists featured used only their iPhone, iPad, Mac, and accessories. One artist even utilized his Apple Watch while another used an Olloclip with her iPhone.

CES in Las Vegas is a giant annual convention featuring the latest in consumer tech. Product trends span the field from virtual reality and electric cars, to personal drones and wearable tech. Since I haven’t mastered being in multiple places at once, I decided to put a video roundup together to showcase what’s happening across the CES floor. Here’s five videos featuring new tech that expands the reach of possibilities and showcases where the 2016 focus will be. 

CES, the Consumer Electronics Show of the year is upon us. Already we’re seeing awesome products from new companies and new products from awesome companies. Fitbit, the wearable tech company, took this opportunity to announce its new smart wearable ‘Blaze’ with a square face and touch screen display. Like an Apple Watch, the Fitbit Blaze ($199.95) will be able to alternate between different bands, but per Fitbit’s standard, the watch will focus on fitness tracking. However, it will also receive Smart Notifications such as calls, text messages, and calendar events.

Walmart hasn't adopted Apple Pay, and it's not clear whether it will (though one report I read said the company is increasingly open to it). Now, however, you have another option for paying at Walmart. Last week the company launched a new mobile payment system at selected stores that lets you pay for your purchase at the checkout counter by scanning a QR code with your iPhone or iPad. (For it to work on an iPad, though, you'll likely need to have a cellular data model.) The new mobile payment system will be available nationwide by the first half of next year.

Rumor of Apple doing away with the headphone jack in favor of a thinner iPhone 7 has caught the Internet on fire. Apple devices have had some wild, unfounded rumors in the past, but this one seems likely as our smartphones continue to flatten like pancakes. Plus, as mentioned in our previous iPhone 7 rumors post, Apple filed a patent for a D-shaped headphone jack. But the rumors have spun out of control and I hear talk of a single lightning connector for dual purpose, charging and headphones. So what is Apple really up to?

Last week, six black teenagers of Somalian and Sudanese origin were asked to leave an Apple Store in Melbourne, Australia. An Apple Store employee asked the teens to leave for fear they would “steal something.” The incident of racial profiling was captured on video and shared to Youtube and Facebook where it went viral, prompting Tim Cook to respond to the event with an email last Thursday.

In 2011, Steve Jobs envisioned a second Apple Campus like that of a “spaceship landed.” Jobs imagined the structure as circular with a courtyard at its center and constucted without a “single piece of straight glass.” In Cupertino, California the envisioned structure is currently under construction with plans to be completed by end of next year.

Pages