News

Nine years ago when I started writing about Apple, articles signaling “the beginning of the end for Apple” were already commonplace. To paraphrase Mark Twain, rumors of Apple’s demise have been greatly exaggerated. In that time, Apple continued to grow at an astronomical pace, becoming one of the largest companies in the world. Yet this year, Apple has started to show some chinks in the armor. In January, Apple posted its first decline in revenue for the holiday season since 2001 (that was the year the original iPod was released). To make matters worse, the decrease in revenue was almost entirely accounted for by Apple’s cash cow, the iPhone. iPhone sales have been flat for several years, but in the first quarter (Q1) of 2019, they declined 15 percent year over year. It is becoming clear that the iPhone alone cannot continue to fuel Apple’s growth. The time has finally come to ask the question: What is Apple’s post-iPhone strategy?

The countdown has begun! We will soon find out what features Apple plans to roll out to the iPhone, iPad, and iPod Touch when iOS 13 debuts at the Worldwide Developers Conference this June. Here, I’ll break down all the features the mobile software update is likely to include, including the most-requested updates from our readers and staff.

Last week, to very little fanfare, Apple released the iPad Mini 5, the next generation iPad Air, and the new AirPods. Apple’s reason for the quiet soft-release of its new hardware was to avoid robbing attention from the March 25 announcement today in Cupertino, California. But was Apple’s services-oriented announcement worth quietly releasing the highly anticipated iPad Mini 5 ahead of the event? We’ve got all the details on Apple’s new subscription-based services, from the Apple TV Plus collection of original content to the brand new Apple Card. Read on to learn all about Apple’s pricing for their new services, availability, and all of the relevant details Apple didn't share today.

Today during its services announcement, held at the Steve Jobs Theater in its Cupertino headquarters, Apple announced a new premium magazine subscription service called Apple News Plus. With the Apple News Plus membership, readers can access thousands of articles by hundreds of publications in one place. Having a single digital subscription to several magazines and newspapers can make it easier for you to read and know more about current events, be it news or upcoming trends. The service is available today with the iOS 12.2 update on both iPhone and iPad, and on macOS 10.14.4 on Mac. With the $9.99/month price, you'll have access to 300 magazine titles, which includes content from back issues, and at least two newspapers. You'll be able to share the subscription to up to six people at no extra cost with family sharing. 

Earlier today, Apple made a game changing announcement for the credit card industry. While it has been speculated about for years, Apple finally unveiled its intent to become a credit card company with the introduction of Apple Card. In addition to removing most of the sources of traditional credit card service revenue such as late fees, annual fees, and over limit fees to name a few, Apple also promised not to track payments or sell card activities to third parties. Although there will be a physical card available, this is clearly a card that is meant to be iPhone first. Users will apply for and be approved for the card via their iPhone, use it with Apple Pay, and even contact customer service via Messages. Apple is partnering with Goldman Sachs as the bank of record.

Apple will hold a spring event on Monday, March 25, at 10 a.m. PT, at the Steve Jobs Theater in Cupertino, California. You can easily watch the event on your device or Apple TV—we'll tell you how below. At the March event, Apple is expected to announce both a video streaming service featuring original content and a subscription service for news and magazines. In the days leading up to the event, Apple has quietly announced new iPads (including a new iPad mini 5!) and new AirPods via press release, mostly likely because the tech giant doesn't want any hardware announcements distracting the press from covering its services announcement on Monday. We'll be offering commentary during the event in our Facebook group and in the special podcast episode we'll be recording right after. Here’s how you can watch Apple's March event too.

Right on the heels of the iPad Air and iPad mini 5 announcement comes another release we've been wishing for; Apple's second-generation AirPods are finally here! The new AirPods are faster and more efficient, offer extended battery time, improved sound quality, and even the option of wireless charging. Let's go over the features, pricing, and availability of the latest AirPods so you can decide if you'd like to invest in a pair of the Bluetooth earbuds. 

In the 106th episode of the iPhone Life Podcast, David, Donna, and Sarah share an overview of Apple's brand new iPad Air and iPad mini and explore the tradeoffs of the five tablets the tech giant now offers. They also discuss what to expect from Apple's March 25 services announcement based on the latest rumors. Tune in next week for a special episode immediately following the Apple Announcement. Note: After this episode was recorded, Apple announced the release of new AirPods with a wireless charging case.

An unexpected Apple announcement just dropped in advance of the March 25 event, and you're going to love it! Two new iPads are available for pre-order now and will be in Apple Stores by next week, a 10.5-inch iPad Air and the long-awaited iPad mini 5. I'm going to be the first to say I was wrong; in my iPad mini 5 rumors article I wrote that Apple was probably finished with the mini line since it's been so long since one was released and iPhone screens are getting almost as large as those on Apple's smallest tablet. Let's go over everything you'll want to know about the newest iPads including features, dimensions, finishes, and price so you can decide which of these tablets you'd like to buy.

It's official! Apple has sent out press invitations for the long-rumored March 25 event and updated its event page. The invitation came in the form of a GIF featuring a countdown animation and the tagline, "It's show time." If there was any doubt that this event would be focused on Apple's new video streaming service, the tagline has laid that to rest. We've got the details on how to watch the event and what Apple is expected to announce. Read on to get a taste of what we're anticipating with the upcoming spring Apple event.

Pages