Everything Apple Announced Today: New iPhones, iPad, Apple Watch & More

With a shift to services like Apple TV Plus, Apple News Plus, Apple Arcade, and the Apple Card, fans of Apple have been asking, what's next in terms of hardware innovation? Today, Apple announced its iPhone 11 series, the Apple Watch Series 5, and the iPad 7 along with the release dates for Apple TV Plus and the Apple Arcade. But are the new camera and hardware upgrades worth the high cost of investment? Read on to learn the specs, release dates, and the prices of everything Apple announced, plus what Apple left out and where we think the brand is headed next.

With this new series of iPhones, Apple has moved closer to the original naming convention. If Apple sticks with it, the numerical naming system will simplify future purchases, but for now, it could be confusing. Fortunately, we've got the breakdown for you. In addition to the new iPhone 11 lineup, Apple introduced the iPad 7, the Apple Watch Series 5, and gave us the release dates and prices for Apple TV Plus and Apple Arcade. What Apple failed to mention are the release dates of iOS 13 and the new iPadOS. Not to worry; we've got you covered.

iPhone 11

Let's start with the successor to the iPhone XR, the iPhone 11. Like the iPhone XR, the iPhone 11 has a 6.1-inch Liquid Retina display, Face ID, and wireless charging. But is the iPhone 11 a true upgrade? 

With dual rear-facing cameras, the iPhone 11 takes both wide and ultra-wide angle photos. The 11 also includes the A13 Bionic chip. The upgraded chip improves the 11's machine-learning to enhance your photography with better edge detection, improved highlights, plus a new night-mode that takes low-light photography to a professional level. Your selfies have also gotten an upgrade. Apple's added the slo-mo selfie, dubbed "slofies", that allow you to take slow-motion live photos on your front-facing camera in portrait mode.

The camera improvements extend to Video Mode. You can edit your films in the Photos app with new cropping and trimming tools. You also have a wide array of filters to pick from to give your video footage a unique twist. Shot in 4K at up to 60 fps, you'll notice a big difference in color and clarity compared to your iPhone XR.

In addition to the upgraded camera, the iPhone 11 is better protected than the XR. The 11 increases the water resistance to two meters and, unlike the XR, is dust-resistant. To top it all off, the iPhone 11 introduces six new colors; purple, white, yellow, green, black, and product red.

If you have an iPhone to trade in, you can offset the cost of a new iPhone that offset will depend on the model and condition of the iPhone your trading-in. You could see anywhere from $45 to $600 off the retail price of an iPhone 11. In addition, Apple now offers leasing options, allowing you to pay off your new iPhone over the course of the year.

If you're not trading in an old iPhone, the prices are listed as:
$699 or $29.12 per month for 64 GB
$749 or $31.20 per month for 128 GB
$849 or $35.37 per month for 25 6GB

The iPhone 11 is available for pre-order on September 13 and ships with iOS 13 on September 20.

iPhone 11 Pro

With a 5.8-inch Super Retina XDR display, the iPhone 11 Pro is Apple's upgrade from the iPhone XS. Like the iPhone 11, the iPhone 11 Pro carries the A13 Bionic chip and includes both a wide and ultra-wide rear-facing camera lens. In addition, the iPhone 11 Pro includes a rear-facing telephoto lens that brings the iPhone closer to a professional photography studio than ever before.

In addition to night-mode for enhanced low-light photography, the 11 Pro has improved edge detection and advanced depth control. The 11 Pro also offers a new Portrait Lighting effect called High-Key Mono. The new photography system includes auto adjustments in both Photo and Video Mode, using the additional cameras to auto-adjust the lighting, brightness, and color of your subject.

The 11 pro improves the CPU and GPU performance and offers four times the battery life of the iPhone XS. Like the iPhone 11, you can offset the cost of an 11 Pro with Apple's trade-in program and finance your new iPhone over the course of a year.

The sticker price for the iPhone 11 Pro breaks down as:
$999 or $41.62 per month for 64 GB
$1,149 or $47.87 per month for 256 GB
$1,349 or $56.20 per month for 512 GB

The iPhone 11 Pro is available for pre-order on September 13 and ships with iOS 13 and an 18 watt adapter for fast charging on September 20.

iPhone 11 Pro Max

The 11 Pro Max is this year's XS Max. It's the most expensive of the three iPhones with a Super Retina XR display of 6.5 inches. The Pro Max has a higher pixel resolution than the 11 Pro as well as longer battery life, longer play back time, and additional audio playback time.

Other than improved GPU and CPU performance, there's not much to separate the 11 Pro Max from the 11 Pro besides the screen size and price-point. Both the 11 Pro and 11 Pro Max have improved sound quality, are water-resistant in up to four meters of water, and offer the rear-facing triple camera array. 

As with the other phones in this lineup, the iPhone 11 Pro Max is part of Apple's trade-in program and can be financed over the course of a year.

The sticker price for the iPhone 11 Pro Max breaks down as:
$1,099 or $45.79 per month for 64G B
$1,249 or $52.04 per month for 256 GB
$1,449 or $60.37per month for 512 GB

The iPhone 11 Pro Max is available for pre-order on September 13 and ships with iOS 13 and an 18 watt adapter for fast charging on September 20.

Apple Watch Series 5

The new Apple Watch will have an always-on retina display that responds to ambient light. This means that you can view your watch face at any time without having to raise to wake and without worrying about disrupting a darkened movie theater. The always-on display is powered by an ultra-low power display driver and overall improved power management compared to earlier models.

Along with the always-on display, the Series 5 has an enhanced Workout app and a new Compass app showing real-time elevation, latitude, and longitude. Unfortunately, Apple did not include sleep tracking in the Series 5, despite earlier speculation. However, the watchOS 6 does include a Cycle Tracking app for menstruation and a Noise app for keeping your ears healthy.

The series 5 is available in aluminum, stainless steel, titanium, and ceramic, and can be matched with your preferred band. Prices start at $399 for the GPS model and $499 for GPS + Cellular.

iPad (7th Generation)

In a surprise twist, Tim unveiled the new iPad today, ahead of the new iPhones. With a 10.2-inch retina display, the 7th-gen iPad is only slightly larger than the iPad (6th generation). However, some key hardware upgrades set the newest iPad apart.

Like the 6th-gen iPad, the latest iPad  supports the first-generation Apple Pencil. Unlike its successor, the 7th-gen iPad is optimized for the iPadOS with an impressive-sounding A10 Fusion CPU. This new CPU is better equipped to handle the increased processing load of the new iPadOS. The iPad also boasts the iPad Pro's Smart Connector, meaning you can use your full-size wireless keyboard with your new iPad (7th generation). 

The 7th-gen iPad starts at $329. It's available for pre-order today and will ship with iPadOS installed on September 30. 

Services Launch Dates

Apple announced that Apple Arcade will launch for the iPhone on September 19, the same day that the iOS 13 will be available. The service will be available for the iPadOS on September 30 and the tvOS 13 sometime in October. 

Apple Arcade is only $4.99 per month for the entire family with a one-month free trial. The service launches with over 100 titles with new games set to arrive each month. The service includes games from independent as well as big-name developers, and will not include any pay-to-play content. 

Apple TV+ will be available November 1, also for $4.99 per month with a seven-day free trial. The later release of the service could hint at an upgrade of the Apple TV at the upcoming October announcement. The service will launch with a lineup of original content to compete with online studios like Netflix and Amazon Prime.

Both Apple Arcade and Apple TV+ are available for a free one-year subscription if you buy a new iPhone, iPad, Apple TV, Mac, or iPod touch. The offer begins today, but the Apple TV+ subscription is good for one year starting on November 1. The Apple Arcade offer also begins today, but your year doesn't start until the service launches on September 30.

One More Thing?

In a departure from previous announcements, Tim didn't end the event by announcing One More Thing. We were anticipating either the a Tile-like Bluetooth tracker, an upgrade to the Apple TV, or possibly an outlier like a camera band for the Watch Series 5. The lack of a One More Thing leaves us all to speculate; what's coming up in October? 

Usually, any October announcements are reserved for new iPads, but with today's release of the iPad 7, the rumor mill for October is already in full force. It seems likely that the November 1 launch date for Apple TV+ will follow an October upgrade to the Apple TV's hardware. With the advances in graphics capabilities and the late September launch of Apple Arcade, a less likely possibility could be Apple AR goggles. 

Whatever Apple brings us next, one thing is clear; the differences between one generation of hardware to the next are getting smaller and the prices keep going up. With an increased focus on services, like the recent launch of the Apple Card and the upcoming launch of Apple Arcade and Apple TV+, we should expect to see more monthly fees in the future. We might also look forward to more financing options for luxury hardware like the unreleased Mac Pro or future upgrades to the Apple TV.

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Author Details

Tamlin Day's picture

Author Details

Tamlin Day

Tamlin Day is a feature web writer for iPhone Life and a regular contributor to iPhone Life magazine. A prolific writer of tips, reviews, and in-depth guides, Tamlin has written hundreds of articles for iPhone Life. From iPhone settings to recommendations for the best iPhone-compatible gear to the latest Apple news, Tamlin's expertise covers a broad spectrum. 

Before joining iPhone Life, Tamlin received his BFA in Media & Communications as well as a BA in Graphic Design from Maharishi International University (MIU), where he edited MIU's literary journal, Meta-fore. With a passion for teaching, Tamlin has instructed young adults, college students, and adult learners on topics ranging from spoken word poetry to taking the perfect group selfie. Tamlin's first computer, a Radioshack Color Computer III, was given to him by his father. At 13, Tamlin built his first PC from spare parts. He is proud to put his passion for teaching and tech into practice as a writer and educator at iPhone Life.