New Apple Watch Series 5 Comes with Always-On Display, Titanium & Ceramic Options

Today Tim Cook revealed the newest iteration of the Apple Watch as part of the Apple's fall iPhone event. Apple continues to evolve its smart watch with incremental features and one notable improvement; the Apple Watch Series 5 comes with an always-on display. Apple has also brought back the ceramic Apple Watch model and added a titanium model and will finally allow customers to mix and match watch bands and watch cases to create their own customize Apple Watch. Sadly, there was no mention of sleep tracking capabilities.

Related: New 7th-Gen iPad with 10.2-Inch Display Available for Pre-Order Now

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Apple Watch Series 5 at a Glance:

Availability: Pre-orders for all models start today. Available in-store starting September 20 (Nike models available in-store starting October 4)

Price: Starting at $399 for GPS and $499 for Cellular

Materials: Aluminum, stainless steel, titanium, ceramic

In order to maintain the advertised 18-hour battery life, the new Apple Watch’s always-on display has variable automated luminosity depending on lighting conditions and viewing angle via its new built-in ambient display sensor. Yet even at its lowest level, the display is bright enough to see watch face time and complication details without having to do the annoying wrist shake to wake it up.

Image credit: Apple, Inc.

The new Apple Watch also comes with an enhanced Workout app and a new Compass app showing real-time elevation, latitude, and longitude. It also has improvements in the safety category by supporting International emergency calling, especially useful for overseas business and vacation travelers.  The Watch is also available in a variety of housing materials, from 100 percent recyclable aluminum and stainless steel, to high-end brushed titanium, to the most expensive ceramic model options. Prices start at $399 ($499 for the cellular model).

One benefit of the release of the new Series 5 model is that the older Apple Watch Series 3 watch with built-in GPS now starts at an attractive $199, with the cellular option also still available for $299.

Who Should Buy the New Apple Watch?

While the new watch likely won’t have enough new features to incentivize Series 3 owners to upgrade, it may be just enough to prompt older Series 1 and 2 users to consider the new model (especially if they can no longer deal with the wrist shake gesture just to see what time it is). 

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Mike Riley's picture

Mike Riley is a frequent contributor to several technical publications and specializes in emerging technologies and new development trends. Mike was previously employed by RR Donnelley as the company’s Chief Scientist, responsible for determining innovative technical approaches to improve the company’s internal and external content services. Mike also co-hosted Computer Connection, a technology enthusiast show broadcast on Tribune Media's CLTV.