As Mark Gurman put it in the Sunday edition of his newsletter, Power On: "Apple is now a subscription." Yes, Apple announced at the end of July that it would be offering a new program through Klarna that allows users to lease devices for a monthly fee. iPhone, Apple Watch, Mac, and iPad are all available via the leasing program, which is being called Apple Upgrade. Some are excited about the opportunity to upgrade devices more often, but others are concerned that this means Apple may be planning on raising prices, considering a hardware subscription model its path to continued growth. What do you think? Would you pay a monthly subscription fee for your iPhone if it meant you could upgrade every year?
As Mark Gurman put it in the Sunday edition of his newsletter, Power On: "Apple is now a subscription." Yes, Apple announced at the end of July that it would be offering a new program through Klarna that allows users to lease devices for a monthly fee. iPhone, Apple Watch, Mac, and iPad are all available via the leasing program, which is being called Apple Upgrade. Some are excited about the opportunity to upgrade devices more often, but others are concerned that this means Apple may be planning on raising prices, considering a hardware subscription model its path to continued growth. What do you think? Would you pay a monthly subscription fee for your iPhone if it meant you could upgrade every year?
