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You can imagine the consternation felt by owners of a new $500 stainless steel Apple Watch when they notice scratches on the casing. According to a report on 9To5Mac, while it does indeed appear that this model is easily scratched, it can also be easily fixed. The article says that such scratching is actually common for stainless steel items and that the scratches can be removed via buffing. A video shows how it's done and gives a good before-and-after comparison of a scratched watch appearing like new again.