It's Show Time! Apple Officially Announces March 25 Event at Steve Jobs Theater

It's official! Apple has sent out press invitations for the long-rumored March 25 event and updated its event page. The invitation came in the form of a GIF featuring a countdown animation and the tagline, "It's show time." If there was any doubt that this event would be focused on Apple's new video streaming service, the tagline has laid that to rest. We've got the details on how to watch the event and what Apple is expected to announce. Read on to get a taste of what we're anticipating with the upcoming spring Apple event.

Related: What to Expect from Apple's March 25 Event

The event will be held on Monday, March 25, at 10 a.m. PT in the Steve Jobs Theater at Apple's Cupertino headquarters, making it the first non-iPhone announcement to be held there. While the invitation makes it clear that the event will revolve around the new video-streaming service, including original content from Apple Studios, Apple is also expected to announce a one-stop news and magazine subscription service. It is less certain that Apple will announce any hardware, although rumors about the possible release of newAirPods, iPad minis, and the long-awaited AirPower continue to circulate

On the day of the event, Apple fans will be able to go to the Apple Event app on their Apple TVs or watch the livestream on the Apple Event page in order to find out for themselves what Apple ultimately announces. We will also be covering the event at So check back for more updates as March 25 approaches!

Interestingly, as Buzzfeed News tech and business editor John Paczkowski points out, the invitation for Apple's March 2019 event bears a striking resemblence to the invitation to Apple's 2006 Apple TV announcement:

Is Apple just getting lazy and repeating itself? Or is this a deliberate throwback reference to the debut of the Apple TV? Opinion is split here at the iPhone Life office. Let us know in the comments what you think about it!

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Author Details

Sarah Kingsbury's picture

Author Details

Sarah Kingsbury

Sarah Kingsbury is the Editorial Directer at iPhone Life. She manages the web editorial team and oversees all web and newsletter content. A long-time iPhone and Mac enthusiast, Sarah loves teaching people how to use their Apple devices.