Apple Event Live Blog: Apple Wants You to Feel Good

Before Apple mentioned anything about new products today, the presenters discussed a lot of "feel good" concepts. Specifically, there are now over one billion Apple devices in the world. That should make you feel good, because you're in good company. Next, Apple's CEO Tim Cook spent a fair amount of time defending the company's pro-user, pro-privacy stance. Apple wants you to feel good about your confidential information. No mention of feeling good about your security, but that's not its job, I guess.

Then, Apple's Lisa Jackson talked about Apple's environmental policies, including renewable energy and conservation of forests, not just in the U.S. but also in China and Singapore. She also emphasized reuse and recycling thanks to the trade-in policy. In fact, I just traded in a few iPhones in preparation for the products they will announce, later. And that makes me feel good!

solar panels

Apple also spent time talking about ResearchKit and CareKit and its efforts to make people feel good, literally. Studies have been able to reach thousands of recipients that couldn't have been reached in traditional methods. That's another thing to feel good about!


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Todd Bernhard's picture

Todd Bernhard is a bestselling (6+ million downloads) award-winning (AARP,,, Digital Hollywood, and Verizon) developer and founder of NoTie.NET, an app developer specializing in Talking Ringtone apps including AutoRingtone. And his profile photo is of the last known sighting of Mr. Bernhard wearing a tie, circa 2007!

An iPhone is almost always attached to his hip or in his pocket, but over the years, Mr. Bernhard has owned an Apple Newton, a Motorola Marco, an HP 95LX, a Compaq iPaq, a Palm Treo, and a Nokia e62. In addition to writing for iPhone Life, Mr. Bernhard has written for its sister publications, PocketPC Magazine and The HP Palmtop Paper.