By Jim Karpen on Thu, 09/03/2015
Virtually everyone — bloggers, news outlets, pundits, industry analysts — is expecting a new Apple TV set-top device as part of Apple's rumored September 9 event. That doesn't mean it's a sure thing we'll see it, since everyone was also expecting it to be announced at WWDC last June. However, I think my fellow blogger Todd Bernhard is correct in saying that all signs are pointing toward a new Apple TV. Todd's evidence includes Best Buy's offering the current Apple TV for less than $50, likely trying to clear out inventory before the new device arrives. Also, as AppleInsider reports, Apple TV has now fallen to 4th place in the streaming TV market, behind devices from Roku, Google, and Amazon. If Apple doesn't come out with something soon, its market share will fall even further. As fellow blogger Siva Om says in this post, the market is just too lucrative for Apple to pass up.
[Update]: 9To5Mac has been interviewing someone who has used the new Apple TV, and the site has been gradually posting extensive detail about the device. The new tidbits include information about the price, the extensive integration of Siri, and the device's use as a gaming machine. See updates below for more detail.