10 Best Apple Watch Faces Apps of 2024

What to Know

  • It is technically not possible to use third-party watch faces.
  • Third-party apps provide custom wallpapers and complications, which allow you to create the ideal Apple Watch face.
  • The built-in Watch app is the best free Apple Watch faces app, offering dozens of free watch faces

Customizing your Apple Watch face is easy and fun and the built-in Watch app has a curated selection to pick from. Third-party Apple Watch background apps also exist, giving you even more options! Discover the best cheap and free Apple Watch faces and transform your watch face based on your favorite style, holiday, or mood.

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Best Apple Watch Face Apps

While it is technically not possible to add third-party Apple Watch faces, you can personalize your Apple Watch with complications and wallpapers to build the ideal watch face. In this article, we'll be going over the best Apple Watch face apps. Keep in mind, these apps do not allow you to add new watch faces to your Apple Watch. Rather, they offer personalized wallpapers, custom complications, and Apple Watch icons, which you can use with the watch faces in the Watch app to make them more unique. If you like cool, customizable, and animated wallpapers, learn how to set a Live Wallpaper to your iPhone's Home and Lock screens.

1. Watch Faces by Facer (Free with Add-On Options)

Some of the coolest Apple Watch faces come from this app, which is why it has a 4.7 rating based on over 50,000 reviews. In order to make the most of it, you have to pay the premium of either $4.99 per month or $39.99 per year with a one-week free trial. However, there are completely free Apple Watch faces that you can use. Don’t get overwhelmed scrolling down the main page; tap Top Charts and browse Free Faces or search for a specific theme.

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There is a wide selection of Apple Watch face wallpapers, including some that incorporate useful complications. For example, there is a Christmas one that can accommodate up to six complications. You'll find absolutely any type of watch face here. Star Wars Apple Watch faces? Check. Nike Apple Watch faces? Yes. Just do it: download this app!

My personal favorites are the Barbie options since I just watched and loved the movie, and these watch faces always make me smile. Oh, and if you are looking for a unique retro Apple Watch face, check out Watch Faces below because there are so many one-of-a-kind options, and most don't require you to pay the premium.

2. Watch Faces Gallery-WatchMaker ($3.99/Week)

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At $3.99 per week or $29.99 per year, this app is definitely on the pricier side, but there's a reason for it. These truly have some of the best watch faces for Apple Watch! Before you dismiss it and pick a cheaper app, I strongly urge you to get the free three-day trial and spend some time exploring the hundreds of thousands of watch faces for Apple Watch. This app cleverly uses custom complications and wallpapers with your existing watch faces to give your Apple Watch a unique appearance.

The app even has templates for you to create and publish your own watch faces to share with others in the app. If your collection is popular, you can reach out to the developers to sell your watch faces on the app. While many cool Apple Watch faces are included in the membership fee, certain collections can be bought. This app truly has some of the best Apple Watch faces if you are willing to sift through the seemingly unlimited options. For more Apple Watch tips and tricks, be sure to sign up for our Tip of the Day newsletter! Keep reading to discover the best apps for Apple Watch for customizing your watch face.

3. StepDog - Watch Face Dog (Free with Add-On Options)

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Apple Watch face meets Tamagotchi in this great app that lets you have a dog companion while you reach your step goal. The free version allows you to have a random dog companion as a complication on the Infographic Modular watch face on Series 4 or later. When you reach your step goal, your virtual pet will take a nap!

If you want to pick a specific breed of dog or change to a cat, you can pay a one-time fee of $1.99. If you want to add toys and weather, you need to subscribe and pay $0.99 per month or a little more for some extra features. You can try it free for one month and unsubscribe anytime if you don’t like it. Although there are limited ways to customize, this is a fun watch face for animal lovers.

4. Watchsmith (Free with Add-On Options)

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Many users want to know how to change Apple Watch from analog to digital. While that can be done using the good old-fashioned Watch app, Watchsmith can do that and then some. While it doesn’t offer cute Apple Watch faces to download, it lets you customize complications for official faces available in the Watch app to the point of having them change throughout the day. By using Watchsmith to add custom complications, you can create some really cool Apple Watch faces.

Let's take the example of time again. With Watchsmith, you can pick between analog, digital, minute dial, decimal time, decimal dial, 24hr dial, and even two hourglass options! You can also pick from a wide selection of colors and pick a time when you wish for it to replace the complication. For example, you can have the time change to a minute dial during your daily swimming session. It takes a while to figure out and configure all the opinions, but the result is worth every minute!

Plus, Watchsmith offers unique complications such as tide height, step goal, golden hour, and so many others that aren't typically available on Apple Watch. Most options are entirely free to use, but there's a $1.99 monthly or $19.99 annual fee to have full access to all available complications and to use multiple complications of the same style simultaneously. There is a free one-week trial if you want to test them out before committing.

5. Clockology Watch Faces (Free with Add-On Options)

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Clockology Watch Faces cannot be mentioned without including the Clockology app. The same developer creates both, and while Clockology Watch Faces lets you easily download beautiful faces with functional complications, Clockology lets you build them from scratch. Many fabulous faces that you can download from the app are completely free, but they do have exclusive watch face designs that you need to pay $2.99 per month or $24.99 per year.

The custom Clockology faces work by having the app open on your Apple Watch at all times. When the app is open, it displays a distinctive watch face on your screen. However, you won't be able to access your notifications or the Control Center, and pressing the Digital Crown will take you back to your Apple Watch's true watch face. Additionally, after two minutes or one hour (depending on your Return to Clock settings), the Clockology app will automatically be closed, and you'll be returned to your Apple Watch's default watch face.

Still, this app offers truly unique designs that you can't find anywhere else, making it worth using. Users love to create and share designs via Reddit and Facebook that others can download. Despite offering complex-looking watch faces, it is really easy to save, customize, and use these on your Apple Watch. If you are looking for a Casio Apple Watch face, Clockology should be your go-to app. If you have the patience and artistic skills, this may just be the best watch face app for Apple Watch, especially if you want to create Apple Watch Ultra faces that are as extreme as the rugged watch itself.

6. Watch Face Albums (Free with Add-On Options)

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If you are looking for the best wallpapers for Apple Watch, Watch Face Albums may be the app for you. Although some watch faces have functional complications, this app focuses on artistic pictures that you can download and then set as Apple Watch images using the Photos or Kaleidoscope watch faces. There are limited amounts of free backgrounds, with new free options available every 16 hours. 

To get access to all images, you can pay $o.99 per month or $5.99 per year. However, once you download the image, you can use it without paying for the app. So if you aren't interested in having access to new images, you can pay for one month, download all the backgrounds you want, for example, all the ​​luxury Apple Watch faces, and then cancel your subscription.

7. Buddywatch - Watch Faces (Free with Add-On Options)

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Buddywatch is another excellent app for finding cute Apple Watch face wallpapers. It offers many free options in various colors and designs; some come pre-set with functional complications. Unlike other apps that can be complicated to use or force you to download photos and then set them as watch faces, Buddywatch makes it easy to change Apple Watch faces with just a click.

I like Buddywatch because the app's free version is sufficient to enjoy many new faces, and it is easy to use. A subscription for $3.49 a month is available to those who want to engage further with the app and unlock features such as app icons and VIP profile frames. Check out their selection of digital Apple Watch faces and browse movie themes such as Squid Game, fun holiday options (hello Christmas watch faces), and even pride backgrounds! This is definitely a great place to discover new Apple Watch faces.

8. Watch Facely: iwatch faces (Free with Add-On Options)

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Watchfacely has a decent selection of free watch faces that you can download without a subscription, although you are limited to how many you can download. However, for $9.99 per year or a $14.99 lifetime fee, you can get access to over 4,000 watch faces! The full selection includes Hermes Apple Watch faces, Nike, Coco Chanel, and many more.

You can browse popular cool Apple Watch faces easily and add them quickly. Most Watchfacely options are wallpaper-style, but they also offer faces with complications. There is an impressive selection of brightly colored styles that aren't available in other apps. However, these images can also be downloaded online and set as Apple Watch faces for free using the Photos watch face, so you don't need to download an app or subscribe to a service to find your own.

9. Watch Faces Gallery & Widgets ($9.99/Year)

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This app doesn't have the best selection, but it has a few unparalleled benefits. First of all, the developers are easy to contact directly via email, and they will help you figure the app out if you have any questions, although it is pretty intuitive and worked perfectly on my Series 7, Series 8, and Apple Watch Ultra. Secondly, most of these apps only work on newer watches, but this one has special collections for even the original Apple Watch and other older models. This app works by using custom Live Photos and specially designed complications to help you create distinct Apple Watch faces.

Watch Faces Gallery & Widgets offers holiday-themed faces and fun dynamic and live watch faces. You can pay $9.99/year to get access to all the watch faces. If you don't see anything you like, you can send them suggestions, and they will work on bringing them to life, which can't be said for most other apps.

10. Watch App (Free & Pre-installed)

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Are Apple Watch faces free? Yes! If you don't want to pay a subscription, the native Watch app has a great selection created by Apple that you can browse in the Apple Watch Face Gallery. New options are often released with software updates; the newest are Palette and Snoopy, released with watchOS 10 with more on the way with watchOS 11!

Some watch faces are only available on newer models because they take advantage of newer hardware. For example, Portraits is available for most newer models and lets you set portrait mode images as backgrounds. The best Portraits photos for Apple Watch faces contain friends, family, or pets, but they can also be inanimate objects. Another reason the Watch app made the cut is that once you add a third-party watch face to your Apple Watch, you will need to use the Watch app to customize it or delete it.

Now you know how to get new custom Apple Watch faces, and even how to customize your faces free of charge! I have also covered how to switch between faces on the Apple Watch. The hard part is to pick your favorite faces out of essentially unlimited choices. Do keep in mind that some watch faces may drain your battery faster than others, especially when they have many complications. Read this next to discover the best Apple Watch complications to further customize your watch!


  • Is Facer safe for Apple Watch? What about other third-party apps? Yes, the Facer app is available on the Apple App Store, and the Apple Watch background wallpapers and complications available on it are safe for your Apple Watch. As a general rule, make sure an app is available in the App Store, and avoid downloading apps or software from random places online.
  • Where can I get the best free Apple Watch faces? Facer, Watchsmith, and Clockology apps are some of my favorites. They offer a wide range of free Apple Watch wallpapers.
  • How to change between Apple Watch faces? If you have multiple Apple Watch faces, which I always do, you can switch between different watch faces by swiping.
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Author Details

Olena Kagui's picture

Author Details

Olena Kagui

Olena Kagui is a Feature Writer at iPhone Life. In the last 10 years, she has been published in dozens of publications internationally and won an excellence award. Since joining iPhone Life in 2020, she has written how-to articles as well as complex guides about Apple products, software, and apps. Olena grew up using Macs and exploring all the latest tech. Her Maui home is the epitome of an Apple ecosystem, full of compatible smart gear to boot. Olena’s favorite device is the Apple Watch Ultra because it can survive all her adventures and travels, and even her furbabies.