CTIA 2009: Quality, Not Quantity

If the CTIA 2009 wireless show had an underlying theme, it would be “Quality, Not Quantity.” Let me explain… In 2008, the show was much larger and more glamorous, with runway models showing off the latest cell phones and exciting press-only events. Last year, the show floor was packed with vendors. This year, with the economy in turmoil, it seemed that the only developers there were the ones who were willing to shell out a part of their diminished marketing budget to promote quality products they really believed in!


Case maker OtterBox and iPhone engraver Coveroo were there, along with other vendors who were showing off quality accessories for the iPhone and iPod touch. In addition, a number of iPhone app developers were at the show. Most significant among the apps I saw were photo-sharing solutions that make it easier and more enjoyable to share precious images with family and friends.



Standard image: $39.95 to $54.95;
High-color image: $44.95 to $59.95;


Coveroo adds personalized artwork or text to the back of your iPhone, iPod touch, and a wide variety of other mobile devices. You can select the artwork from the Coveroo site or send them your own custom design. They use a high-quality laser engraving process to reproduce the image—in black & white or color—on a replacement for the back cover of your device. The image won’t fade, peel, or rub off. You can choose images from your favorite movie, band, TV show, sports team, and more.



iBooster is an in-vehicle, plug-and-play amplifier kit designed to improve your cellular reception and deliver better voice and data coverage for iPhone users on the road. It comes with everything you need to set it up.


invisibleSHIELDFront only: $14.95, Back only: $18.95; Full body: $24.95;

This clear and durable film protects your iPhone 3G from unsightly scratches. It was originally developed for the military and was used to protect high-speed helicopter blades from flying debris. The precision pre-cut film applies directly to your iPhone 3G, helping to keep the case and display in pristine condition.


ProClip Adjustable Holder


The ProClip Adjustable Holder allows you to mount your iPhone conveniently on your vehicle’s dashboard within easy reach. ProClipThe mount includes a pass-through connector that allows you to attach any compatible cable to the iPhone. Using this connector and the appropriate cable, you can enable the following functionality: audio output, playlist control (forward, backward, play, pause, etc.), charging, USB data sync, composite video, and accessory power output.


More functional; more fun!

With the economy in turmoil, iPhone developers are focusing their attention and resources on the products they really believe in. These accessories and apps will help make your Apple device more functional and more enjoyable to use. Have some fun customizing your iPhone or iPod touch—I certainly do!



CTIA 2009 had fewer vendors on the show floor, but plenty of quality accessories and apps were on display.
Summer 2009
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