It’s Official: Apple’s 10th-Anniversary iPhone Event to Take Place September 12

Save the date! Apple has finally sent out invitations and confirmed the rumors that it will hold its 10th-anniversary iPhone announcement on Tuesday, September 12 at the Steve Jobs Theater at the company's new Cupertino headquarters. At its event, Apple is expected to release the iPhone 8 and possibly the Apple Watch 3 and 4K Apple TV. After sending out the official invitations this morning, Apple finally confirmed the day for its September event by simply saying, “Let's meet at our place,” a reference to Apple's new 175-acre campus.

We know Apple will release a new iPhone at its September event. We’re confident it will have a faster processor and better battery life. We're also excited about the possibility of an edge-to-edge display, facial recognition, wireless charging, and the release of a third, premium iPhone model. Check out our roundup of all the iPhone 8 rumors  to read more. 

Aside from the iPhone 8, what products will Apple release at its September 12 keynote event? It seems likely an Apple Watch Series 3 with LTE chip will be debuted. It's possible that the new Apple Watch wouldn't be available until early 2018 even if one is announced September 12. Other rumors include the announcement of a 4K Apple TV that finally supports an Amazon Video app.

However, rumors and guesses will only get us so far. We’re all going to have to tune in on September 12 to actually find out. Follow our coverage at and be sure to check out our podcast page for in-depth analysis of everything Apple announces.

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Author Details

Sarah Kingsbury's picture

Author Details

Sarah Kingsbury

Sarah Kingsbury is the Senior Web Editor and SEO Content Manager at iPhone Life. She manages the web editorial team and oversees all web and newsletter content. A long-time Apple enthusiast, Sarah can't live without her iPhone, Macbook Air, HomePod, Apple TV, or Apple Watch. As the original contributor to the iPhone Life Tip of the Day Newsletter, she wrote hundreds of iPhone how-tos to help users master their iPhones. It's safe to say that she has written or edited every tip published on! In her 20 years of editing and writing, Sarah has done everything from working as the associate editor of the Iowa Source magazine to developing recipes and reviewing cookbooks for a vegetarian cooking website. But teaching people how to use their Apple devices is her favorite job so far.