Everything to Expect at Apple's October 2023 'Scary Fast' Event

What to Know

  • Apple's October event will be held at 8 p.m. E.T. on Monday, October 30.
  • Apple will likely announce new Macs, such as a 24-inch iMac with an M3 chip.
  • The event will be held entirely online with no in-person component.

Apple announced its "Scary Fast" October event, happening on Monday, October 30 at 8 p.m. E.T. Apple is expected to announce new Macs, possibly with M3 chips and/or a focus on generative AI. Let's dive into what we can expect from this upcoming event.

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When Is Apple's October Event?

Apple will be holding it's second fall event of 2023 on Monday, October 30 at 8 p.m. E.T. This is notably later than usual, so if you're a regular watcher, please note the time. This will be a pre-recorded event that streams online with no in-person component. Learn how to watch Apple's Scary Fast event.

New Macs & More

The main thing we're expecting to see at Apple's "Scary Fast" event is new Macs. This is partly because the timeline and rumors add up, but Apple pretty much confirmed it by having the Apple logo transform into the Finder icon on its event page. The 24-inch iMac is a strong contender for a new version as it's still using the M1 chip and Apple has since gone all the way up to the M3 with some models. The name "Scary Fast" does imply we'll be seeing some updated processors but the specifics of what remain unclear as Mac rumors have been a bit all over the place in the last few months. Bloomberg suspects we may see some generative AI features in the new Macs, which could be cool but not a feature welcomed by all.

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We may also see some iPad updates. It's been more than a year since the iPad Air was updated, so we might see a new model of that. We might also see an amped up iPad Pro, which would go along with the theme of faster speeds.

Finally, some of us hold out hope for a cheaper, more commercial Vision Pro to come our way in the near future, but considering the initial model isn't out yet, that may not be likely.

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Author Details

Amy Spitzfaden Both's picture

Author Details

Amy Spitzfaden Both

Amy Spitzfaden-Both is the Managing Editor for iPhone Life magazine and an award-winning novelist, with over 10 years of experience in the publishing industry. She specializes in Apple news and rumors, health and fitness tech, and parenting in the digital age. She graduated from MIU with a BA in Literature and Writing.
Amy lives in New Hampshire with her husband and daughter. When she’s not writing or glued to her iPhone, she enjoys hiking, traveling, and creating her own tea blends.