Apple's September Announcement: Everything We Can Expect

What to Know

  • Apple will hold an event on September 12 at 10:00 a.m. PT to announce the iPhone 15 line.
  • The iPhone 15 is expected to have four models: the iPhone 15, the iPhone 15 Plus, the iPhone 15 Pro, and the iPhone 15 Pro Max.
  • Other possible announcements include the Apple Watch 9, new iPads, and updated Macs.

Apple's fall event is just around the corner! Set your calendars for September 12 and ready yourself for the iPhone 15, the Apple Watch 9, and more. Here's everything we know about Apple's upcoming fall event.

When Is Apple's 2024 Fall Event?

Apple typically holds its event for announcing new smartphones in September, with only a few exceptions over the years. This year seems to be no different, with Apple announcing an event to be held on September 12 at 10:00 a.m. PT. As usual, it will be held both in person and online, so those of us at home can watch along. To keep up with Apple's exciting releases, check out our free Tip of the Day newsletter.

What Will Be Announced at Apple's September Event?

We can almost guarantee the new iPhone line will be announced at Apple's September event, but what else might we see? Let's take a look.

iPhone Life
Discover your iPhone's hidden features
Get a daily tip (with screenshots and clear instructions) so you can master your iPhone in just one minute a day.

iPhone 15

Apple has released a new iPhone line every fall since 2011, and almost all of the announcements have taken place in September. Therefore, we can be almost certain we'll see the iPhone 15 line announced before the end of next month. What do we know about the iPhone 15 so far? There are plenty of rumors circulating, so here's what people are saying.

Four New iPhones

The iPhone 15 line will likely keep up with the iPhone 14 line in terms of what the line includes. We'll likely see an iPhone 15, an iPhone 15 Plus, an iPhone 15 Pro, and an iPhone 15 Pro Max. No rumors have pointed to Apple adding or dropping any iPhone types, so we can feel fairly confident we'll get a similar lineup to last year.

Most rumors suggest we won't see a change in iPhone size, and instead see the same 6.1-inch iPhone 15 and iPhone 15 Pro, and 6.7-inch iPhone 15 Plus and iPhone 15 Pro Max.

USB-C Ports

Leaker Unknownz21 shared a rendering of the iPhone 15 featuring a USB-C port instead of a lightning port. We've been expecting this change for a while, with European regulations demanding as much, but it seems like this could be the iPhone line that makes the change.

Dynamic Island for All

The Dynamic Island was first introduced in the iPhone Pro and Pro Max last year. This year, however, it looks like this feature might come to the entire iPhone 15 line. According to MacRumors, industry consultant Ross Young said last year that we would see a "pill and hole display" on all iPhone 15 models, strongly implying we'd see the Dynamic Island across the entire line, but no newer information seems to be available.

Qualcomm Chips

Even though Apple is working hard to move all their devices to in-house processing chips, according to Bloomberg's Mark Gurman, the iPhone 15 line will still use Qualcomm chips, due to the fact that the in-house chips aren't quite ready. The standard models are expected to get A16 chips a la last year's Pro line, and this year's Pro models will get even faster A17 chips.

iPhone 15 Price

Apple analyst Tim Long told MacRumors that the iPhone 15 line could have a starting price $200 higher than the iPhone 14 line. This could be due to a steady drop in iPhone sales, with Apple trying to recoup some of the lost profit. Inflation is also likely a cause, with the cost of parts going up as well.

Extras & Upgrades

Other iPhone 15 rumors include:

  • No ProMotion or Always-On display for base models.
  • Dark pink & light blue colors in addition to the standard fair.
  • An Action button similar to what the Apple Watch Ultra has, replacing the silence switch on the left side of the phone.
  • A 48-megapixel camera on all models instead of just the Pro models.

Read our full iPhone 15 rumor roundup.

Apple Watch Series 9

The Apple Watch Series 9 is likely not to see many changes besides a processor improvement. However, a leaker that goes by @VNchocoTaco posted that we could see a new pink color. Some are speculating we could see a new Apple Watch Ultra and/or a new Apple Watch SE, but nothing concrete has been posted about that.

New Macs

There aren't many rumors for Macs right now, but a new M3 iMac might come at a later event, possibly in October. MacRumors, however, expects to see a more extensive Mac refresh in early 2024, so whether or not we'll see any this fall is up in the air.

iPad Updates

It's been a couple of years since the last iPad mini 6 was released, and since the iPad mini 5 was released two years before that, we might be on track to see another at the fall event.


  • What will Apple launch in September 2023? Apple is expected to launch the iPhone 15 line at a September event, as well as the Apple Watch 9, and possibly the iPad mini 7 and a new M3 iMac.
  • Has Apple announced the iPhone 15 yet? No, Apple has not yet announced the iPhone 15.
  • Will the iPhone 15 drop in 2023? Yes, it is almost certain the iPhone 15 line will come out this year.
  • How much will the iPhone 15 cost? The iPhone 15 line is expected to be more expensive than the iPhone 14 line, with a starting price of $999.
Master your iPhone in one minute a day: Sign up here to get our FREE Tip of the Day delivered right to your inbox.


Author Details

Amy Spitzfaden Both's picture

Author Details

Amy Spitzfaden Both

Amy Spitzfaden-Both is the Managing Editor for iPhone Life magazine and an award-winning novelist, with over 10 years of experience in the publishing industry. She specializes in Apple news and rumors, health and fitness tech, and parenting in the digital age. She graduated from MIU with a BA in Literature and Writing.
Amy lives in New Hampshire with her husband and daughter. When she’s not writing or glued to her iPhone, she enjoys hiking, traveling, and creating her own tea blends.