How to Limit Ad Tracking in Apple Apps on iPhone

Do you find it totally creepy when an ad pops up on your iPhone for just exactly the sort of thing you’d like to purchase? Does it seem like your phone has just a little too much inside information about your preferences, and you’d like to establish some boundaries between yourself and the wide world of capitalism? If so, it’s time for you to learn how to limit ad tracking in Apple Apps on your iPhone.

Related: Tim Cook Talks customer Privacy With NPR

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How to Limit Ad Tracking in Apple Apps on iPhone

  • Go to Settings and click on Privacy.

  • Down at the very bottom of the Privacy page you’ll find Advertising; click it.

How to Limit Ad Tracking in Apple Apps on iPhone How to Limit Ad Tracking in Apple Apps on iPhone

  • Toggle the Limit Ad Tracking switch.

How to Limit Ad Tracking in Apple Apps on iPhone

Now that ad tracking is turned off, advertisers can no longer send you targeted ads. Even with this step taken, though, iAds will still receive data about your consumer preferences and device activity.  If you’d like to take even more steps to safeguard your privacy, click here.  

 

Top Image Credit: guteksk7 / Shutterstock.com

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Leanne Hays is a Feature Web Writer at iPhone Life.  She loves reading and blogging, and is never without a book in her purse or an audiobook on her phone. Short-term goals include finishing painting her house and starting an aquaponics farm, long-term goals include a bike tour of Italy and writing a novel.