How & When to Buy Apple's Newly Announced Products

During the March 8 Apple event, Apple announced a new iPhone SE, new colors for the iPhone 13, a 5th-generation iPad Air, and a new Mac model called the Mac Studio that's powered by a new silicon chip Apple calls the M1 Ultra. Whether you're eager to upgrade to the newest model iPad Air or the Mac Studio, we'll tell how and when you can pre-order and go over the key technical specs for each product announced.

Related: Everything You Need to Know about the New Mac Studio

Image courtesy of Apple

When Can I Buy the New Colors for the iPhone 13?

  • Pre-order: Starting at 5 a.m. PT on Friday, March 11
  • Available in stores and online: Friday, March 18

Apple announced new colors during the March 8 "Peek Performance" event: green for the iPhone 13 and iPhone 13 mini, and alpine green for the iPhone 13 Pro and iPhone 13 Pro Max.

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Image courtesy of Apple

When Can I Buy the New iPhone SE 3?

  • Pre-order: Starting at 5 a.m. PT on Friday, March 11
  • Available in stores and online: Friday, March 18

Apple announced a new generation of the popular model of iPhone for users concerned with affordability, the iPhone SE.

  • Price: from $429
  • Display: 4.7"
  • Camera: 12-megapixel, Wide camera
  • Chip: A15 Bionic
  • Storage Capacity: 64 GB, 128 GB, and 256 GB
  • Colors: (PRODUCT)RED, starlight, midnight
  • Additional Notes: 5G compatible, Home button with Touch ID
Image courtesy of Apple

When Can I Buy the New iPad Air (5th Generation)?

  • Pre-order: Starting at 5 a.m. PT on Friday, March 11
  • Available in stores and online: Friday, March 18

Apple announced a new generation of the iPad Air, the highly portable and versatile model of iPad.

  • Price: from $599 for Wi-Fi and $749 for Wi-Fi + Cellular
  • Display: 10.9" Liquid Retina display
  • Camera: 12-megapixel Ultra Wide front camera with Center Stage, 12-megapixel Wide back camera
  • Chip: M1
  • Storage Capacity: 64 GB & 256 GB
  • Colors: space gray, starlight, pink, purple, blue
  • Additional Notes: 5G compatible, Apple Pencil and Magic Keyboard compatible
Image courtesy of Apple

When Can I Buy the New Mac Studio & Studio Display

  • Order Online: Now
  • Arriving to customers and select Apple Stores: Friday, March 18

Apple announced a new model of desktop computer and monitor with the Mac Studio and Studio Display, a powerful computer aimed at AV professionals and enthusiasts that comes in versions powered by the M1 Max and new M1 Ultra chips.

Mac Studio

  • Price: from $1999 for M1 Max and $3999 for M1 Ultra
  • Chip: M1 Max or M1 Ultra
  • Storage Capacity: Up to 8 TB SSD
  • Unified Memory: Up to 64 GB with M1 Max, up to 128 GB with M1 Ultra
  • Physical Size: 7.7" square, 3.7" high
  • Operating System: macOS Monterey

Studio Display

  • Price: $1599
  • Size & Display: 27" 5K Retina screen
  • Camera: 12-megapixel Ultra Wide camera with Center Stage
  • Chip: A13 Bionic
  • Additional Notes: three-microphone array, six-speaker sound system

How Can I Purchase the New Products?

If you can make a trip to your nearest Apple Store location, it may be worth the trip as you will be able to directly interact with the various models of iPhones, iPads, and Macs before making a purchase decision. They will be available in-store starting on Friday, March 18.  If you'd rather make an order without needing to leave the house, you can do so from the Apple Store website, and if you'd like to order your new device without even getting out of bed, you can even pre-order through the Apple Store app on your current iPhone!

Be sure to have the information on your current device if you are upgrading, as you may be able to save a significant amount of money through the Apple Trade In program.

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Brian Peters's picture

Author Details

Brian Peters

Brian Peters is a Feature Web Writer at iPhone Life, a creative writing hobbyist, and general technology enthusiast. He has a bachelor's degree in English, and has completed National Novel Writing Month multiple times. He lives in the Austin, Texas, area with his wife, two dogs, and two cats.