There's a new report out from DeviceAtlas that compares Android and iOS adoption and it reveals some interesting statistics. As expected, Android's user base, while larger than iOS, remains fragmented with different versions (4.2, 4.2, 4.4, 5.0, and 6.0) running on most of the devices. Still, despite the larger installed base, iOS devices account for more web traffic, which suggests Apple users are using their devices more, or at least for more things than texting, calling, and games. Specifically, the report states "In terms of sales Android has gained share across most countries. The latest stats by Kantar Worldpanel show that in Q3 2015 iOS had 29.2 percent market share in the USA, while Android’s share was over twice that at 65.9 percent. In the EU countries the difference between the two leading operating systems was even greater at 14.4 percent (iOS) vs. 74 percent (Android)."
The report breaks out usage by countries as well, and in some countries Apple gained whereas Android lost market share, and vice versa. It's an interesting report and if you want to read more, check it out at http://go.afiliastechnologies.com/DeviceAtlas_Mobile_Web_Report-Q42015.pdf.
