Apple Opens First Store in Belgium and It’s Gorgeous

Apple opened its first store in Brussels, Belgium, on September 19, and it's a beautiful crossbreed of a classroom and atrium. The new location sports touch-sensor displays built into the tables, a huge screen in the back for displaying the latest devices, and trees.

Like the iPhone, we’ve seen the Apple Store design change over the years. The Brussels store gives us a first look at what to expect in the future. New stores in Nanjing, China, and Florence, Italy also open this week.

To introduce and celebrate, Apple made a video featuring Brussel’s comic artists.

People arrived very early for the opening. In one video, you can see a crowd of people stretched down the city block as Apple employees run out to greet them. The new store employs over a hundred people.

 

Image Credit: William Perugini / Shutterstock.com / Apple

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Author Details

Conner Carey

Conner Carey's writing can be found at conpoet.com. She is currently writing a book, creating lots of content, and writing poetry via @conpoet on Instagram. She lives in an RV full-time with her mom, Jan and dog, Jodi as they slow-travel around the country.