Apple Opens First Store in Belgium and It’s Gorgeous

Apple opened its first store in Brussels, Belgium, on September 19, and it's a beautiful crossbreed of a classroom and atrium. The new location sports touch-sensor displays built into the tables, a huge screen in the back for displaying the latest devices, and trees.

Like the iPhone, we’ve seen the Apple Store design change over the years. The Brussels store gives us a first look at what to expect in the future. New stores in Nanjing, China, and Florence, Italy also open this week.

To introduce and celebrate, Apple made a video featuring Brussel’s comic artists.

People arrived very early for the opening. In one video, you can see a crowd of people stretched down the city block as Apple employees run out to greet them. The new store employs over a hundred people.


Image Credit: William Perugini / / Apple

Master your iPhone in one minute a day: Sign up here to get our FREE Tip of the Day delivered right to your inbox.


Author Details

Conner Carey's picture

Author Details

Conner Carey

Conner Carey's writing can be found at She is currently writing a book, creating lots of content, and writing poetry via @conpoet on Instagram. She lives in an RV full-time with her mom, Jan and dog, Jodi as they slow-travel around the country.