This Sunday is Mother’s Day, and Apple released a 30-second montage of photos representing motherhood around the world to celebrate. Utilizing photos from the “Shot on iPhone” campaign that re-launched in February, the short ad reflects the love and strength of motherhood through the eyes of the iPhone lens. With the song Because You Are Who You Are by K.S. Rhoads playing in the background, it’s a heart-warming piece everyone can appreciate.
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Apple has been on an ad releasing roll for a while, but the company takes a break from showing off its products to feature the various mothers who use them. Apple’s “Shot on iPhone” campaign was a huge success when it rolled out for the iPhone 6. The campaign even won one of the top prizes at the Cannes Festival last year. Apple then re-launched the campaign for the iPhone 6s last February. You can check out some of the beautiful photos shot on iPhone 6s here.
I highly recommend you take the 30-seconds out of your day to watch the short ad. Then call your mother and say, “Thank you.”
