It's hard to believe that after all these years, someone could reinvent a USB cable and leave me impressed. But that's exactly what Lander did with its Neve Lightning Cable ($29.99). Lander paid a lot of attention to the pet peeves of most users. The cable is remarkably thin and while I've seen flat cables before and I've seen fabric braided cables before, I've never seen one cable that is both flat and covered with braided fabric. The result is a tangle-free, comfortable cable with an attractive design. It's one of the best lightning cables out there.
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The cable is also reflective, thanks to what Lander calls Illumaweave. This makes it easier to find in the dark, if that's a concern for you. The cable also offers rubbery grips at both ends, dubbed Everpull. The finishing touch is Lander's use of clever, reusable packaging—a case that looks almost like a boat.
Pros
- Flat, thin, fabric-coated cable
- Illumaweave reflective cable
- Rubbery Everpull ends
- Clever, reusable packaging
Cons
- Expensive
Final Verdict
To be fair, while the Neve cable costs about two to three times what many cheap competitors charge for cables, it's clearly several times better made and should last longer.