How to Get Publicity for Your Product

(Last updated April 7, 2010)

We at iPhone Life Appreciate your Effort and Marketing Challenge

We appreciate the time and commitment required to make useful iPhone / iPad / iPod touch software and accessories, and understand the challenges associated with marketing them.

What follows is a summary of formal and informal ways product information and articles get published in our magazine and on-line.

Where to send press releases
Directly post your videos and product information on our Web site (Vendor Network)
How it is decided what products get reviewed in iPhone Life magazine and online
How to become an iPhone Life writer or blogger
Why advertising makes sense

Press Releases and Product Info

We invite you to send us product descriptions or press releases to iphone-pressiphonelife [dot] com . Please include the press release in the main body of the email rather than as an attachment. The E-mail will be sent to the following members of our internal staff:

Publisher and Exec Editor, halthaddeus [dot] com (Hal Goldstein);
Managing Editor, Rich Hall;
Chief Blogger and Best Sites Editor, Jimiphonelife [dot] com (Jim Karpen);
Web Editor davidathaddeus [dot] com (David Averbach)
Advertising Rep, margethaddeus [dot] com (Marge Enright);
Advertising Rep,dickdthaddeus [dot] com ( Dick DeAngelis)
Associate Publisher, doniphonelife [dot] com (Don Kimenker)
Tweeter and copy editor, Garyiphonelife [dot] com (Gary Abel)
Enterprise and Creating Apps Editor, Nathan [dot] Clevengeriphonelife [dot] com (Nathan Clevenger)

Perhaps more importantly, your E-mail will also be forwarded to our most prolific bloggers and magazine contributors. Important: almost all have interests across the App and Accessory spectrum. However, in parenthesis we have mentioned particular interests.

Werner Ruotsalainen (games, Safari/web, radio, remote control. Programmer / technically sophisticated)
Nate Adcock (games, Programmer / technically sophisticated)
Eric Pankoke (games)
Christopher Peri (Social networking, mapping/GPS, bicycling)
Cindy Downes (productivity, education, books, photography, reference, social networking, accessories, iPad)
John Painter (humanities, children's apps, iPad)
Tracy Sebastian (apps for moms, iPad)
Conrad Blickenstorfer (opinion, accessories,webmaster of pencomputing.com, iPad)
harveycastromdhotmail [dot] com (Harvey Castro) (Physician, medical/health related apps)
dsgoldringgmail [dot] com (Doug Goldring) (Apps, lawyer and webmaster Just Another Mobile Monday)
toddbernhardyahoo [dot] com (Todd Bernhard) (Apps and app marketing, opinion, developer, No Tie Software, iPad)
zacksbaverizon [dot] net (Louis Senecal) (Accessories, iPod touch, iPad)
TariAkpodietegmail [dot] com (Tari Akpodiete) (News, multimedia, books,education, accessories, social media, developers)

Given the many receiving your release, it is possible that more than one will make inquiry or ask for an evaluation copy. It is up to you how you respond. It is possible your product will be mentioned or reviewed by multiple authors on-line and in print or it might not be mentioned at all. You can always E-mail Publisher/Executive Editor, halthaddeus [dot] com (Hal Goldstein), if you have doubts, questions, or concerns. Please see our Blog Home Page for a list of all our bloggers.

iPhone Life Vendor Network

Soon we will be allowing iPhone related product marketers to post press releases and videos directly on our Web site. Throughout the year, we intend to add more features to this free service, designed to help make iPhone users aware of your company and products. We invite you to apply now. The only thing we ask in exchange is for you to allow us to occasionally E-mail you.

How we create content for the magazine and on-line

IMPORTANT: Most of the content for the magazine and web site comes from end-users -- a team of volunteer iPhone expert writers and bloggers. Our internal staff editors, Hal Goldstein and Rich Hall, see their primary function as soliciting (Hal) and editing (Rich) submitted content. Nathan Clevenger solicits and does the initial edit on professional, enterprise and creating Apps related stories. Each issue evolves organically, based on article submission ideas from end-users and our regular volunteer experts. We do try to create a balance in the sections of the magazine: iPhone/iPod touch hardware; Tips; iTunes, Accessories, Software, Web, Work, People, Creating Apps with special emphasis on Software, Accessories, and Work.

Bloggers simply decide on their own what to write about and then post directly.

Blogs automatically get posted on our iPhone Life Magazine Facebook Fan Page.

Gary Abel retweets blog posts at our Twitter page.

Gary also decides which blogs he will feature in our weekly E-mail newsletter.

Finally, blog posts and articles in past magazines can be read in our iPhone Life app.

How to become an iPhone Life writer or blogger

Any iPhone or iPod touch user is welcome to submit an article idea. See writer's guidelines. However, years of experience has taught us that seldom can someone from within a company create an objective, reader-oriented article involving the company's product. At the same time, developer and vendor companies contain a lot of iPhone expertise. We are always open for article ideas reflecting that expertise, and the bio can plug a company and its products.

To get an idea of what we expect from bloggers, please read our welcome to new bloggers.

Please E-mail halthaddeus [dot] com (Hal Goldstein) with your ideas for article and to become a blogger.

Why Advertising may make Sense

Naturally, we want the editorial of the magazine to contain as many useful and fun pieces of software, services and accessories as possible. However, pages are limited, and at this time, we come out only four issues per year. Therefore, if you want the ongoing publicity your product deserves, we strongly recommend you consider advertising. For smaller developers we recommend our "in the Spotlight" section for as little as $199, where at your request, we'll create the ad for you at no charge.

When you advertise, you control your message and you guarantee placement in the issue. You get the prestige of print plus your product becomes part of our digital issue given away free and readable on a desktop or an iPhone. Our 2010-2011 Schedule.

We also have opportunities to promote your product in our Weekly iPhone Life newsletter, this iPhone Life magazine web site, and our sister Windows Mobile site and newsletters. Print advertisers receive a generous discount on all on-line advertising. Rates will never be so affordable.