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Expert Blogs

Photos of iPad Air 2 Back Casing Appear Online

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Most of the buzz surrounds the forthcoming iPhones, but we'll also be getting new iPads this fall. Everyone is expecting them to have Touch ID and an A8 processor, but not much else was known. Now some photos allegedly showing the back casing of the iPad Air 2 have been posted online, and, if legitimate, provide a number of additional details. 



New "Dreams" Ad Shows Multiple Uses of iPhone

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Apple is continuing its "Powerful" campaign with a new "Dreams" ad showing many different uses of an iPhone, from monitoring weather and taking emergency calls to making jewelry, translating language, and painting a mural. It's similar to iPad ads in the past, but this time with music in the background instead of poetry, featuring "When I Grow Up” by Jennifer O’Connor.



Could Apple Announce an iPhone Air and an iPhone Pro?

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All signs point to a 4.7-inch iPhone shipping soon, followed by a 5.5-inch iPhone a few months later. This would be the first time Apple announced two different iPhones in the same year, as long as you don't count the iPhone 5c, which was basically a cost-reduced, repackaged version of the iPhone 5. The features of the iPhone 5c weren't new, whereas these new iPhones will certainly offer larger screens and perhaps more features like a faster processor, a better camera, and longer battery life.



Obama Signs Bill Making it Legal to Unlock Your Phone

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You can now legally unlock your iPhone to use it with a different carrier or to be able to put in a different SIM card when you're traveling abroad. Such unlocking became explicitly illegal in January of 2013 when the Librarian of Congress, the official steward of the Digital Millennium Copyright Act, chose to uphold a provision of the DMCA that made it illegal to unlock a phone. Consumers were incensed, and over 100,000 people signed a petition asking Congress to pass a law making it legal. Both the House and Senate unanimously passed the bill, and President Obama signed it on Friday. You can read more in this White House press release.



Apple Reportedly Plans to Sell Phones for Carrier Plans with Early Upgrade Cycle

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Buying a new iPhone is great, but two years later you're wanting a new one and can't wait until your contract ends. Several carriers are now accommodating the desire of fanboys to constantly be upgrading to the latest and greatest by offering plans with early upgrade cycles. And the big news is that Apple is reported to begin selling phones for these plans as part of a pilot program in Apple Stores later this month. 



Rumors: iPhone 6 Announcement Sept 16, iWatch in December

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It's quite possible that Apple itself doesn't yet know when the iPhone 6 will be announced, since there are so many factors involved in ramping up production for the huge number of devices that Apple sells. 



Apple Tells up to 200 Beats Employees to Beat It (UPDATE: Okay, you've got three months)

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UPDATE: It might be because of the bad press, or a change of mind, or misreading tea leaves, but Apple wants folks to know that just about everyone at Beats is being offered a spot at Apple.  BUT, there are no guarantees after 3 months.  So the original report, that some are being asked to stick around only until January 2015 still holds true, but Apple wants you to see it differently.  So 500 Beats employees will become Apple employees... but many for just three months.

You would think a company as large as Apple could acquire a business of about 500 people for $3 billion and manage to find jobs for all of them, but alas, it isn't so. 9to5mac is reporting that as many as 200 of the employees from Beats have been let go or are being asked to stick around only until January 2015.



Apple News: The Price of Extra Storage is Dropping

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Apple has made some moves recently that could point to more affordable, higher capacity iPhones. First, they dropped the price delta for doubling the storage of iPod touch models. Before the move, customers had to pay $100 to go from 16GB to 32GB or from 32GB to 64GB. Now, that price difference is $50. This change was appreciated, but overdue. Considering that storage capacity prices have dropped since 2007, when the iPhone was first introduced, that $100 surcharge was out of date.



Apple News: The Waiting is the Hardest Part

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As much as Apple fans would love to see an iPhone 6 with a sapphire screen, an iWatch (also with a Sapphire screen), an Apple TV, and Touch ID in new iPad Airs and iPad minis, we may not get everything we wish for. While there has been a lot of buzz regarding those sapphire screens, which should prove harder to scratch, they may not be ready for a September announcement.



Battle Fleet 2 Adds New Game Modes and 3D Graphics!

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We reviewed the original Battle Fleet naval warfare strategy game back in 2012, and gave it high marks for its authentic details and realistic gameplay aspects. Now you can experience the even more immersive Battle Fleet 2 ($4.99) with 3D graphics, a new combat system and campaign modes. Get a taste with the embedded trailer or head over to the Battle Fleet home page. More details on the new version follow the break...



Smart Card: The Amazing Credit Card-Sized Charging Gadget!

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Holy Toledo, this is one of the coolest dang tech ideas to come round since, well, since cool tech things started coming 'round. But anyway, The Power Company has hit the Indiegogo funding goal for the amazing SMART CARD. (Although if you hurry, you can still grab a Smart Card perk pack for $39. Other pack deals include two Smart Cards and a free "Smartie" Tracker.) 



FLIR ONE Thermal Imaging Accessory Available for Pre-Order!

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We covered this thermal imaging camera accessory (a Best of CES 2014 award winner) early this year, and now it's finally available for pre-order ($349, ships in August).



Apple News: The Story on Those Sapphire Screens

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Apple is expected to release products with Sapphire screens. But how it's not clear (no pun intended) if those screens will be in the iPhone 6 or an iWatch (or both.) Some clues as to how Apple could be making those screens have popped up on Gizmodo.



Apple News: What Will the Next Apple TV Look Like?

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Apple loves rounded rectangles so much, they patented the shape. I was rearranging some of the Apple gear in my living room and it occurred to me to create a "PyraMac"—a pyramid of smaller and smaller rounded rectangles, almost like a Mayan temple (Macan Temple?) of aluminum, black, and white plastic. First, there was a recent Mac mini, then an AirPort Extreme (the size of the original Mac mini), then an Apple SuperDrive. On top of that, I placed the current Apple TV and then the previous generation iPod nano. All of these use the rounded rectangle design Apple has popularized.



Evaluating iTunes' Impact on the Music Industry

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When it was first introduced, iTunes seemed to be the most logical answer to the heated controversy caused by widespread online illegal music downloads. According to NPD estimates, iTunes is currently responsible for 63 percent of all digital music sales, and is undeniably the United States' top music retailer.



Apple News: Who Will Make iWatches?

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Given the announced (and shipping) smartwatch products from Samsung, LG, Motorola, Pebble, and other manufacturers, and the substantial rumors around an iWatch from Apple, the question is when, not if, Apple will introduce a wearable offering. But there are some fresh reports that suggest a new twist.



Apple's Revenue Projection Suggests September 26 Launch of iPhone 6

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Yesterday Apple forecast revenue of $37–40 billion for the September quarter. That compares to their record revenue of 37.4 billion in the just-ended June quarter. The forecast was lower than many analysts were expecting. And since everyone is expecting Apple to sell a huge number of iPhone 6 units when it launches, that forecast suggests the iPhone 6 will arrive no sooner than late September. The betting right now is on September 26 as the launch date. That would still be in September, thereby boosting revenues the last few days of the month, but not early enough to push anticipated revenue over $40 billion. 



Apple Announces Solid 3rd Quarter Profits, But Is it Enough for Investors?

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Another quarter, another solid profit reported by Apple. But it seems like investors always want more—When asked what his number (to retire) was, Josh Brolin's character in Wall Street: Money Never Sleeps said, "More." In this case, the number was 35.2 million iPhones sold, which is a new record for Apple, but amazingly, expectations were higher. That number represents a 12 percent increase over the same quarter from 2013, but it's apparently not enough to make investors happy. That rate is on par with the rest of the smartphone market (understandable, because Apple is a big part of it), but much less than Windows Phone, which is growing at 28% (also understandable, because it's coming from such a small share.) Most businesses would be happy with such increases, but investors seem to have a special relationship with Apple.



Apple Orders 70 to 80 Million iPhone 6's, Chinese Online Sellers Already Taking Preorders

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If there's any doubt that the iPhone 6 is generating excitement, that's put to rest by the fact that Chinese online sellers on the Alibaba website have already begun taking preorders for the phone. What other phone would start selling even before it's announced?



Apple News: Putting the Apple Logo to Work

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MacBook owners have (usually) appreciated the glowing Apple logo on the back of their MacBooks. It's a neat touch that shows Apple's attention to detail. Now iPhone owners might see something similar when they turn their phone around. The previously etched-in Apple logo on other metal iPhones may now be replaced by a plastic opening, according to the latest spy shots from Uswitch.com.



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