The free Google Mobile App was already pretty amazing, with the ability to search the web just by speaking into your phone. And early this month they released a new version that includes Google Goggles: a search function that lets you take a photo and then searches the web based on what's in the photo. You can take a photo of a barcode, landmark, product, text, artwork, book, etc., and the app will return information. The help screens say that the app doesn't work very well for items like animals, apparel, or furniture. You can also take a picture of foreign language text, and the app will translate it. In my experience, the barcode feature worked well, but it didn't find a match for many of the objects. Still, I can see the potential. Read more in the New York Times. Note that the app requires autofocus, so only works with the iPhone 4 and 3GS.

Image Recognition for Social Gaming
You should also take a look into Pongr, we're using image recognition technology within the context of mobile social gaming. We believe that image recognition is going to be the next form of enabling businesses and brand enthusiasts to connect with each other. Pongr doesn't require an app and works on ALL Phones, not just andrioid! Explore our latest response to Google Goggles at: http://corp.pongr.com/files/2010/11/Pongr-vs.-Google-Goggles.pdf
Thanks
Appreciate the tip. I'll check it out.
Jim