Apple announced multiple updated products today, but the Apple TV, described by the late Steve Jobs as a "hobby," was left untouched. The rumor mill was rife in August when TechCrunch analyst MG Siegler posted that Apple was going to reveal either an updated Apple TV or "some sort of television product" at the unveiling of new iPads in October. Siegler walked that assertion back in recent days.
Apple’s September announcement of the iPhone 5s and 5c brought welcome news for users wishing for new productivity applications along with their enhanced devices: free copies of the popular iWork and iLife apps. Pages, Numbers, and Keynote, are staples for any professional interfacing with Microsoft Office documents, Adobe Acrobat files, Open Office formats, and the options even include saving certain Pages documents as iBooks files. iLife includes applications like iPhoto, GarageBand, and iMovie
Today, Apple expanded the generosity in multiple ways. In addition to introducing the new iPad Air, the updated MacBook Air, MacBook Pro, and Mac Pro computers, the company announced that iWork and iLife will now come free on any new iOS or OS X device purchased.
I still can't get over the fact that Apple raised the price on the mini. They almost always introduce the new model at the same price as before. So the lineup as they head into the holiday season for the low-end 16GB WiFi models is: $299 for the iPad mini, $399 for the iPad mini with retina display, $399 for the iPad 2 (which they're continuing to sell as their low-end iPad), and $499 for the iPad Air. Price wise, I think the best deal is the new iPad Air, and I can imagine it'll be a big seller.
Today, Apple announced a slew of new products. It seems like only yesterday Apple released the new iPhone 5s and iPhone 5c, and of course iOS 7. Indeed it was less than a month ago. And only a month or so before that, the Apple analysts were complaining that Apple wasn't innovating! This is all good news for users, but it's a mixed blessing for us developers. New hardware with new features, and a major update to the operating system means this is a challenge. But, in Chinese, challenge is another word for opportunity, and coincidentally, the Chinese market has taken to the iPhone 5c and 5s, and the new iPad Air will be available at launch in China, for the first time!
The rumors were all over the place regarding the iPad mini, with some saying it would have a higher resolution display and others saying that the technology wasn't ready and that the retina iPad mini was being postponed. So the good news, just announced, is that indeed there will be a new iPad mini with retina display, with 2,048x1,36 pixels. The form factor is basically the same, but the colors are new: silver and space gray. The big surprise is that the mini now has the speedy A7 64-bit processor. CPU tasks are up to four times faster and graphics tasks are up to eight times faster than the previous generation mini. It also has the new M7 coprocessor.
As was rumored, Apple has just announced a new 9.7-inch iPad — the fifth generation of this model. And it has a new name: iPad Air. It's the lightest full-sized tablet computer in the world. It has a form factor similar to the iPad mini, with narrower bezels left and right making the device overall a bit narrower. It's also thinner and lighter. The previous iPad was 1.4 pounds, compared to 1 pound for the iPad Air. The previous iPad was 9.4 mm thick, and the iPad Air is 7.5 mm.
Also today Apple introduced new versions of the iWork suite for both iOS and the Mac. The applications have been completely rewritten from the ground up for the Mac, and of course the new versions take advantage of the 64-bit processing of the new iOS devices. And all three include lots of amazing new features.
Apple has announced new versions of the iLife apps: Garage Band, iMovie, and iPhoto. All now have a new look for iOS 7, and all have some great new features, including desktop-class effects for iMovie.
Apple began today's event by covering the extraordinary successes of the recent launches. Over 9 million iPhones were sold the first 3 days. Over 200 million people downloaded iOS 7 in the first 5 days.