Wen you first see their product, you will think they made a typo with their company name and instead of Octa, they should be called Orca. But it's no mistake. Octa's TabletTail is a vacuum-based suction mount that sticks to your flat backed tablet, ideally an iPad 2, and can give it a tail. The tail makes it easy to both grip the tablet and can be used as a stand to prop the device up.
Octa's first tail is called the WhaleTail because it looks like a killer whale, hence the Orca reference. But more tails will be offered over time, and perhaps an octopus will be one of the choices, then all will be right with the world.
A lot of engineering went into the design of the suction mount. This is not one of those suction cups that you lick and pray will work. With a $500 device at stake, you will appreciate that the Octa TabletTail creates a vacuum seal as you pump the unit until it removes the air between the Octa and your tablet. This should take between three and five pumps. If you had sneakers that pumped for a snug fit, you'll love the Octa TabletTail!