By Todd Bernhard on Tue, 01/10/2012
In pinball, 'tilt' is a bad thing, but Technocel just launched a new brand/subsidiary called TYLT and it's a refreshing, overdue shift from their traditional line of black/gray boring but necessary power accessories. Indeed I wasn't planning to attend their press conference because what new or interesting products could they come up with? Longer coiled cables? Eco-friendly packaging? Ho hum.
Surprise, surprise, surprise! It looks like Ikea or Frog Design had their way with the product line and the TYLT products could easily find a home at the Museum of Modern Art, let alone the Apple Store.
Bright colors, rubberized textures, integrated cables, even funky names all make for a brand new and interesting set of products. TYLT is addressing iOS users, but also making a concerted effort to go after Android customers who are typically shortchanged in the accessory business.
TYLT offers charging blocks that have integrated cables, either for Apple's 30pin devices or microUSB for Android and others, but also with a USB port for the cable of your choice.
As their new products rollout, look for smart, useful items like their shorter car charger with ribbon cables that don't get tangled, or their Y adapters that help separate the nest of cables that can form in your car, thanks to GPS, cellphones, Bluetooth, and more.
They also will have a suction mount that, as the chosen/assigned 'volunteer' at the press conference, took quite some effort for me to remove! I'm looking forward to this as my GPS mount tends to fall off at the most inopportune times.
They say you never get a second chance at a first impression, but TYLT is making me rethink Technocel and for the better.