Apple Watch Band Review: UAG's Active Watch Strap Goes the Distance

arm with active watch strap on wrist underwater

You might know Urban Armor Gear for its phone and tablet cases. I use one of them for my iPad and often for my iPhone when I want rugged protection. UAG has expanded into Apple Watch straps and sent me the Active Watch Strap ($59.95) to try. The company has taken its expertise in rugged design to the wrist and it shows.

Related: The Ultimate Fitness-Tracking Guide: 16 Best Apple Watch Workout Tips

The Active Watch Strap looks like it would be right at home on Arnold Schwarzenegger's ample wrist. It is a bit bulky, but that's the look UAG was going for. And it can accommodate regular-sized people's wrists thanks to a healthy strip of "Hook and Loop" material (think Velcro)  along the band. The band has a somewhat asymmetric design that I found makes it easier to size and resize. Speaking of sizes, UAG sells the straps in 42/44 size and 38/40 size for the different sized Apple Watches.

While the straps are available in some nice colors (black or orange or gray camoufluage) I would like to see more color choices, such as army green, pink camo, etc. Maybe next season?



  • Novel asymmetric design
  • Strong velcro
  • Nice color selection


  • A bit bulky
  • Would like to see more color choices

Final Verdict

If you like Urban Armor Gear's phone and tablet cases, you'll like their Active Watch Straps too.

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Author Details

Todd Bernhard's picture

Author Details

Todd Bernhard

Todd Bernhard is a bestselling (6+ million downloads) award-winning (AARP,,, Digital Hollywood, and Verizon) developer and founder of NoTie.NET, an app developer specializing in Talking Ringtone apps including AutoRingtone. And his profile photo is of the last known sighting of Mr. Bernhard wearing a tie, circa 2007!

An iPhone is almost always attached to his hip or in his pocket, but over the years, Mr. Bernhard has owned an Apple Newton, a Motorola Marco, an HP 95LX, a Compaq iPaq, a Palm Treo, and a Nokia e62. In addition to writing for iPhone Life, Mr. Bernhard has written for its sister publications, PocketPC Magazine and The HP Palmtop Paper.