Rdio Goes Bankrupt and Pandora Picks Up the Remains

Apple Music is having an effect. Rdio, one of the lesser players in the highly competitive music streaming industry that includes Spotify, Pandora, and of course, Apple Music, has announced it's going bankrupt. The business had been losing millions of dollars each month and still owes millions to firms like Sony, Roku, Shazam, and Facebook.


Pandora plans to scoop up the firm, post-bankruptcy, for $75 million cash. Pandora is doing this contingent upon the bankruptcy, so it can avoid some of Rdio's outstanding debts, but still acquire its technology and people. This should strengthen Pandora's position in the battle versus Spotify, Apple Music, Google Play Music and Google's YouTube music service and more. It may also be a harbinger of more consolidation to come. In fact, consolidation in music streaming was a theme in this past weekend's episode of Empire, and may continue to be a thread in episodes to come. Life imitates art, and vice versa.



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Author Details

Todd Bernhard's picture

Author Details

Todd Bernhard

Todd Bernhard is a bestselling (6+ million downloads) award-winning (AARP, About.com, BestAppEver.com, Digital Hollywood, and Verizon) developer and founder of NoTie.NET, an app developer specializing in Talking Ringtone apps including AutoRingtone. And his profile photo is of the last known sighting of Mr. Bernhard wearing a tie, circa 2007!

An iPhone is almost always attached to his hip or in his pocket, but over the years, Mr. Bernhard has owned an Apple Newton, a Motorola Marco, an HP 95LX, a Compaq iPaq, a Palm Treo, and a Nokia e62. In addition to writing for iPhone Life, Mr. Bernhard has written for its sister publications, PocketPC Magazine and The HP Palmtop Paper.