New, Larger Venue for Apple iPhone Announcement?

Apple has typically introduced new products at the Moscone Center or across the street at the Yerba Buena Arts Center in San Francisco or in the Flint Center in Cupertino. These locations accommodate under 2,000 guests. indicate that this year Apple may be planning to hold its rumored September 9 event, when it is expected to introduce its latest iPhones and possibly a new Apple TV, at the larger Bill Graham Civic Auditorium instead.

The auditorium can house as many as 7,000 attendees and is booked for a solid week, September 4 through 13 for a mysterious private event, so that gives Apple the time it needs to prep and tear down before and after the event. 

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Author Details

Todd Bernhard's picture

Author Details

Todd Bernhard

Todd Bernhard is a bestselling (6+ million downloads) award-winning (AARP,,, Digital Hollywood, and Verizon) developer and founder of NoTie.NET, an app developer specializing in Talking Ringtone apps including AutoRingtone. And his profile photo is of the last known sighting of Mr. Bernhard wearing a tie, circa 2007!

An iPhone is almost always attached to his hip or in his pocket, but over the years, Mr. Bernhard has owned an Apple Newton, a Motorola Marco, an HP 95LX, a Compaq iPaq, a Palm Treo, and a Nokia e62. In addition to writing for iPhone Life, Mr. Bernhard has written for its sister publications, PocketPC Magazine and The HP Palmtop Paper.