Nearly 7 Million Apple Watches Shipped


According to Canalys (because Apple rarely publishes such numbers) Apple has shipped almost 7 million Apple Watches in the first five months of availability. That is a phenomenal number, given that Apple was starting from zero with few apps and a big price tag. Compared to pre-existing smartwatch vendors, Apple dominates the market and outshipped all of its smartwatch competitors, combined, during the period. Pebble shipped 200,000 Pebble Time Steel watches for example and no other smartwatch vendor shipped more than 300,000 units. Fitness bands still outsold Apple, but at $100 or less, with far less functionality, they really represent a different market.

Shipments versus sales is worth considering, but Apple watches their supply chain closely and rarely ships more than they can sell. The release of watchOS 2, with native app support, and more color and band choices, indicate Apple isn't slowing down soon heading in to the holiday season. If price drops are any indication, and they usually are, the "new" Pebble Time has been discounted from $199 to $149 at BestBuy and, and it's only been out a few months.

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Todd Bernhard's picture

Todd Bernhard is a bestselling (6+ million downloads) award-winning (AARP,,, Digital Hollywood, and Verizon) developer and founder of NoTie.NET, an app developer specializing in Talking Ringtone apps including AutoRingtone. And his profile photo is of the last known sighting of Mr. Bernhard wearing a tie, circa 2007!

An iPhone is almost always attached to his hip or in his pocket, but over the years, Mr. Bernhard has owned an Apple Newton, a Motorola Marco, an HP 95LX, a Compaq iPaq, a Palm Treo, and a Nokia e62. In addition to writing for iPhone Life, Mr. Bernhard has written for its sister publications, PocketPC Magazine and The HP Palmtop Paper.