Did Apple's Head of Retail Suggest Students Should Cheat with the Apple Watch?

Maybe Angela Ahrendts had good intentions and was focused on students sharing love letters, but Apple's head of retail may have angered some teachers with her comments about Apple Watches and students in her Back to School training video.

Ahrendts called the Apple Watch “the greatest back-to-school item this year” but went on to suggest the watch could be used without a teacher seeing. “I don’t think the teachers have caught on to the Watch yet,” Ahrendts said, adding that students should “jump on it before the teachers do.”

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My wife is a teacher and one of the biggest distractions to her and other students is texting. Students think they are being sly, but it's more obvious than they think. Since none of her students are brain surgeons, it's likely that the text can wait 45 minutes until class is over. Perhaps Ahrendts thinks the Apple Watch is a more subtle way of reading and even responding to texts, and maybe that's harmless. But there are concerns that her statements encourage cheating.

In addition to sharing questions and answers, students could store formulas on their Apple Watches along with other info they should have memorized. They can retrieve such info at a glance, literally, using the Apple Watch Glances feature, not to mention using assorted apps that could really help them cheat. Hopefully, this isn't the message Ahrendts intended, and a clarification may be in order.

Top image credit: Giuseppe Costantino / Shutterstock.com

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Todd Bernhard is a bestselling (6+ million downloads) award-winning (AARP, About.com, BestAppEver.com, Digital Hollywood, and Verizon) developer and founder of NoTie.NET, an app developer specializing in Talking Ringtone apps including AutoRingtone. And his profile photo is of the last known sighting of Mr. Bernhard wearing a tie, circa 2007!

An iPhone is almost always attached to his hip or in his pocket, but over the years, Mr. Bernhard has owned an Apple Newton, a Motorola Marco, an HP 95LX, a Compaq iPaq, a Palm Treo, and a Nokia e62. In addition to writing for iPhone Life, Mr. Bernhard has written for its sister publications, PocketPC Magazine and The HP Palmtop Paper.