Apple Watch Sales Slowing Down

The Apple Watch launch has come and gone, and while the watch only became available in retail stores about a week ago, analysts are taking stock of the device's sales. Slice is a research firm that tracks technology sales, which is difficult since Apple doesn't publicly release such info. Still, Slice believes that Apple went from selling 200,000 watches per day down to 20,000 per day, a 90 percent decrease.

Apple Watch sales

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A drop off is understandable and should be expected, given the early pent-up demand for a product that was announced but unavailable for months. Once the early adopters, especially developers like myself, acquired their Apple Watches, the sales ought to drop down to a more sustainable level. Keep in mind that even at 20,000 per day, that is on pace for 7.3 million per year, not counting the initial days when 1.5 million were sold in a week. When all is said and done, Apple Watch sales should be close to 10 million in the first year, and that would be 10 times the sales of lower-priced competitors like Pebble.

As WatchOS 2 rolls out, and developers can write native apps, the use case for the Apple Watch will only get better. Native apps will not require an iPhone to be nearby, and the apps will run faster. It wasn't until the App Store that the original iPhone really took off, and apps will have a chance to make or break the Apple Watch as well.

Top image credit: Canandapanda /

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Todd Bernhard is a bestselling (6+ million downloads) award-winning (AARP,,, Digital Hollywood, and Verizon) developer and founder of NoTie.NET, an app developer specializing in Talking Ringtone apps including AutoRingtone. And his profile photo is of the last known sighting of Mr. Bernhard wearing a tie, circa 2007!

An iPhone is almost always attached to his hip or in his pocket, but over the years, Mr. Bernhard has owned an Apple Newton, a Motorola Marco, an HP 95LX, a Compaq iPaq, a Palm Treo, and a Nokia e62. In addition to writing for iPhone Life, Mr. Bernhard has written for its sister publications, PocketPC Magazine and The HP Palmtop Paper.