Apple Music Reportedly Has 10 Million Subscribers

Reports indicate that Apple Music has gained approximately ten million subscribers in the short time it has become available. Apple hasn't released official numbers, but Apple CEO Tim Cook did say "Millions and millions" in his recent earnings call. This is a big gain for a new service, although it's significant that this is a three-month, free-trial period and that number should drop off once the bill comes due. Apple offers a three-month free trial but after that users have to pay $9.99 per month or $14.99 per month for a family plan. That price is on par with competing services like Rdio and Spotify; but unlike Apple, many competitors also offer a free advertising-supported tier. Rdio and Spotify even offer a half-price deal for students with a .EDU email address. Apple seems to be content staying with premium pricing, although that could change if too few trial subscribers convert to paid subscribers.

In order to make Apple Music more compelling, Apple has been leveraging its market position. Content from artists such as Drake, Pharell Williams, and Apple's own Dr. Dre (naturally) is appearing on Apple Music either first or exclusively. Even rocker Keith Richards took a break from the Rolling Stones' ZIP CODE tour to put out a video for "Trouble," only on Apple Music.

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This practice has actually drawn the attention of Senator Al Franken, who has proven to be a watchdog for consumer interests when big corporations like Time Warner and Comcast try to exert their power. Apple has already been rebuked on e-book pricing collusion and will have to tread carefully while they pursue subscribers.


Top image credit: d8nn / 

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Todd Bernhard is a bestselling (6+ million downloads) award-winning (AARP,,, Digital Hollywood, and Verizon) developer and founder of NoTie.NET, an app developer specializing in Talking Ringtone apps including AutoRingtone. And his profile photo is of the last known sighting of Mr. Bernhard wearing a tie, circa 2007!

An iPhone is almost always attached to his hip or in his pocket, but over the years, Mr. Bernhard has owned an Apple Newton, a Motorola Marco, an HP 95LX, a Compaq iPaq, a Palm Treo, and a Nokia e62. In addition to writing for iPhone Life, Mr. Bernhard has written for its sister publications, PocketPC Magazine and The HP Palmtop Paper.