The Apple Car Might Not Be a Car after All

Apple has had an on-again, off-again relationship with building a car that resembles its foray into an Apple television set. Recent firings and rumors suggest that Apple is rethinking its strategy, and one possible outcome has me particularly intrigued. Just like with televisions, consumers don't replace their cars every year, so it could be difficult for Apple to enter that market. A twist would be to create something akin to a hobby: a motorcycle. In addition to three cars, I've owned as many as three motorcycles at once so this makes sense. They are affordable, take up less space, and are economical as gas prices become an issue.

And that's where it gets interesting. What if Apple built an electronic motorcycle. And what if it was safer than regular motorcycles? And what if Apple didn't have to start from scratch? That is why there is speculation that Apple is looking to acquire Lit Motors. I've been following Lit since the company promised a 100+ mph two-wheeled bike with 200 mile range, that will go from 0-60 mph in 6 seconds. But most importantly, the Lit C-1 can stay upright, much like a self-balancing Segway, thanks to two gyroscopes and artificial intelligence! It is also enclosed, so you are protected from the elements, and to some extent, other vehicles, and it drives like a car, with a steering wheel and reverse capability. Lit Motors promises that even in a crash, the Lit C-1 would still stay upright. That's pretty magical.

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Ironically, Lit's founder was in a motorcycle crash (on a traditional Ducati, not a Lit) which left him out of commission for months, so the time could be right for such an acquisition.

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Author Details

Todd Bernhard's picture

Author Details

Todd Bernhard

Todd Bernhard is a bestselling (6+ million downloads) award-winning (AARP, About.com, BestAppEver.com, Digital Hollywood, and Verizon) developer and founder of NoTie.NET, an app developer specializing in Talking Ringtone apps including AutoRingtone. And his profile photo is of the last known sighting of Mr. Bernhard wearing a tie, circa 2007!

An iPhone is almost always attached to his hip or in his pocket, but over the years, Mr. Bernhard has owned an Apple Newton, a Motorola Marco, an HP 95LX, a Compaq iPaq, a Palm Treo, and a Nokia e62. In addition to writing for iPhone Life, Mr. Bernhard has written for its sister publications, PocketPC Magazine and The HP Palmtop Paper.