By Todd Bernhard
When Apple releases a new color, especially for an iPhone form factor that has already been available, consumers tend to go for the new color. For example, when the iPhone 5s was offered in gold, people opted for that. The exclusive color made it instantly apparent that a user didn't have an older iPhone 5. When the iPhone SE was offered in Rose Gold, that became the popular choice and it similarly differentiated the SE from the iPhone 5s.