Betting on the iPhone - the odds of iPhone 4's success

UPDATE: And the correct answer is (drum roll please)....Over 1.5 Million! According to an early estimate by Oppenheimer analyst Yair Reiner. That is amazing. emailed us this today. Thought it was interesting enough to pass on to all of you. I'll try to post an update tomorrow and let you know what the actual number is...


As the iPhone 4 hits stores today, Apple aficionados anxiously wait in line so they can be the first to try out the new device and all of its innovative applications. With early adopters in mind, CEO Mickey Richardson and his team at Bookmaker.comone of the leading sportsbooks, have calculated the odds for the number of iPhones to be sold on its debut date.  Full odds below:


How many iPhone 4 devices will be sold today?


BETWEEN 200,000 - 750,000



BETWEEN 750.001 - 999.999








[The +/- Indicates the Return on the Wager. The percentage is the likelihood that response will occur. For Example: Betting on the candidate least likely to win would earn the most amount of money, should that happen.]


Please let me know if you intend to include these or if there’s more information I can provide for you.


Bookmaker expert Mickey Richardson, CEO of, one of the largest sports books in the world, and his team of experienced odds makers, have put together lines for other television shows such as Project RunwayTop ChefLost, and Dancing with the Stars.


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David Averbach's picture

David Averbach is the CEO and Publisher of iPhone Life magazine and winner of FOLIO magazine's 2014 media industry's innovators 20 in Their 20's. David Co-hosts the iPhone Life Podcast, and has an obsession with all things Apple. He grew up on Macs and now has a MacBook Pro, iPhone, iPad Pro, Apple Watch, Homepod, Apple TV, and Airpods. David enjoys traveling and a good cup of coffee. He has been to over 25 countries.

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