iPhone Life magazine

2 New iPad Air "Verse" Ads Continue Walt Whitman Theme

Apple continues to promote the iPad Air with commercials using a narration of a verse by Walt Whitman taken from the movie Dead Poets Society. Similar to the longer 90-second commercial that Apple released earlier, these two 30-second spots again show the iPad being used in a wide variety of settings. As usual, the commercials are artfully done and fun to watch. The narration:

To quote from Whitman: [Y]ou are here. That life exists and identity. That the powerful play goes on, and you may contribute a verse.

That the powerful play goes on, and you may contribute a verse.

What will your verse be?

 

 

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Jim Karpen's picture

Jim Karpen holds a Ph.D. in literature and writing, and has a love of gizmos. His doctoral dissertation focused on the revolutionary consequences of digital technologies and anticipated some of the developments taking place in the industry today. Jim has been writing about the Internet and technology since 1994 and has been using Apple's visionary products for decades.