Apple adds Food & Drink category in App Store

If you're into food and drink (and who isn't?), you'll be interested to know that Apple recently added a new Food & Drink category in the App Store. According to PC Magazine, Apple sent a note to developers saying that the purpose of the category is to "help users cook and bake, mix drinks, manage recipes, find new restaurants and bars, and learn what their friends like to eat and drink." Apple also said that the category would exclude “diet, grocery shopping, coupon-clipping, or food-related game apps.” Previously food and drink apps tended to be placed in the Lifestyles category.

Currently the top paid app is Food Network in the Kitchen ($1.99), which offers thousands of recipes that can be searched in a variety of ways. The top free app is Starbucks, which offers mobile payment in Starbucks establishments, and coming in at number 2 is Urbanspoon, which is likely the best free app for finding restaurants.

I've always thought that Apple's category system hasn't scaled well. And sometimes where an app is placed seems almost random. I recall once instance in which a humorous app (whose purpose was to waste time performing some silly action) was placed in the Productivity category. The irony added to the humor, but also showed the weakness of Apple's system.

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Jim Karpen holds a Ph.D. in literature and writing, and has a love of gizmos. His doctoral dissertation focused on the revolutionary consequences of digital technologies and anticipated some of the developments taking place in the industry today. Jim has been writing about the Internet and technology since 1994 and has been using Apple's visionary products for decades.