Apple Set to Keep Your Heads Ringing with Acquisition of Beats Electronics

At this very moment Apple is rumored to be involved in active talks to buy Dr. Dre’s Beats Electronics. At over 3 billion dollars, this would be Apple’s biggest acquisition ever, far surpassing the $429 million Apple spent in 1996 to buy NeXT, its largest purchase to date.


As first reported by the Financial Times, and since backed up by the likes of the Washington PostCNBC, and Reuters, this acquisition would put Apple at the helm of one of the most popular premium headphone brands in the country. But it's not just a headphone company that’s included in the deal, it's also the recently launched Beats Music, which has seen remarkable early success as a worthy competitor to the likes of Pandora, Spotify, and of course iTunes Radio.

Master your iPhone in one minute a day:

Sign up to iPhone Life's Tip of the Day Newsletter and we'll send you a tip each day to save time and get the most out of your iPhone or iPad.

If this deal does go down Apple stands to benefit greatly from both the high-end headphone brand's stellar products as well as the consolidation of iTunes Radio and Beats’ subscription-only music streaming service. Purchasing Beats is also a shrewd business move in that it will be a significant boost to Apple's "cool-factor," as Beats are not only immensely popular and posh, but the brand speaks to a younger generation who have already embraced it and identify with it.

Apple Set to Keep Your Heads Ringing with Acquisition of Beats Electronics

Hot on the heels of this latest rumor comes further word from the New York Post that Beats co-founder and CEO, music mogul Jimmy Iovine is actually in talks with Apple to join the company as "special advisor" to Tim Cook on creative matters. If you’re an Apple fan, you may even recall that prior to Steve Jobs’ passing he and Iovine were in talks about collaborating on a subscription-based music service; so in some ways this doesn't come as a huge surprise, even though news of this possible merger has taken the Internet by storm. With Iovine’s substantial contacts in the music industry, his joining the team would theoretically give Apple substantial leverage in future negotiations with record labels, among other benefits.


Stay tuned to iPhone Life and we'll keep you updated on all the details of this pending mega-merger.

Master your iPhone in one minute a day: Sign up here to get our FREE Tip of the Day delivered right to your inbox.

As Senior Gear Editor at iPhone Life, Dig reports on the latest and greatest accessories built for the iOS ecosystem. From rugged gear and Bluetooth speakers, to headphones, unique iDevice cases, and iOS remote controlled vehicles, Dig's articles cover a wide range of great gear for the iPhone and iPad. A core gamer for over three decades, Dig also writes iPhone Life's Game Centered column, which focuses on the best iOS games and game related news. Additionally, Dig's company, iDoc Tech Support, offers web design and administration services as well as iPhone and iPad repairs. When not at his work desk, Dig loves spending time with family and enjoying the wonders of nature. You can follow him on Twitter @idoctech