IPhone Lines Form Even in the Burbs - Reporting from Issaquah, WA

This morning I ventured out to the local AT&T store in Issaquah, Washington before 9 am this morning. I talked to a few of the people in line, some had been waiting since 6 am. Those who waited longer had already come and gone with their new iPhone 5.  The store offered Krispy Kreme donut holes, bottled water and a few cans of Red Bull. Some people were selling back previous iPhones or other devices, others were complementing their existing Apple-ware with a new iPhone. Ages ranged from early twenties into the sixties. Folding chairs and pop coolers where still in evidence.

I spent a few minutes with the display unit and found it snappy, light and vivid. Having evaluated several recent Android phones, like the Samsung Galaxy Note, and living on my iPad, I have found the iPhone to feel a bit cramped lately. My first impression of the iPhone 5 was one of roominess.

My contract is up soon, so I'll be upgrading shortly. I don't think I'll have to wait in line by then, but I hope I still get donuts.


Daniel W. Rasmus is the Founder and Principal Analyst at <a href="http://www.seriousinsights.net/">Serious Insights</a>. Rasmus is the author of <i>Listening to the Future</i> and <i>Management by Design</i>. Rasmus is a member of the Pinchot University faculty academy in Seattle, Washington, where he teaches influence and strategy.