iPhone Life magazine

IPhone Lines Form Even in the Burbs - Reporting from Issaquah, WA

This morning I ventured out to the local AT&T store in Issaquah, Washington before 9 am this morning. I talked to a few of the people in line, some had been waiting since 6 am. Those who waited longer had already come and gone with their new iPhone 5.  The store offered Krispy Kreme donut holes, bottled water and a few cans of Red Bull. Some people were selling back previous iPhones or other devices, others were complementing their existing Apple-ware with a new iPhone. Ages ranged from early twenties into the sixties. Folding chairs and pop coolers where still in evidence.

I spent a few minutes with the display unit and found it snappy, light and vivid. Having evaluated several recent Android phones, like the Samsung Galaxy Note, and living on my iPad, I have found the iPhone to feel a bit cramped lately. My first impression of the iPhone 5 was one of roominess.

My contract is up soon, so I'll be upgrading shortly. I don't think I'll have to wait in line by then, but I hope I still get donuts.

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Daniel Rasmus's picture

Daniel W. Rasmus, the author of Listening to the Future and Management by Design, is a strategist, industry analyst, and business correspondent for iPhone Life magazine. Prior to starting his own consulting practice, Rasmus was the Director of Business Insights at Microsoft Corporation, where he helped the company envision how people will work in the future.

Before joining Microsoft, Rasmus was Research Vice President at the Giga Information Group and Forrester Research Inc. Rasmus also is an internationally recognized speaker. He blogs regularly for Fast Company and on his own blog, Your Future in Context. His education-related work can be found at Learning Reimagined.