What's better than going pro with GoPro? Optrix has an idea, at CES!

I have had my eye on one of thos cool GoPro waterproof cameras that you mount to your helmet.  But at $300 plus various accessories, it was hard to justify.  So while wandering around CES, as soon as I saw the Optrix, I knew I had a solution.  As John Willenborg, the inventor of the Optrix HD points out, you already have a great 1080p videocamera, so why buy a GoPro when you can make a rugged case for the iPhone 4 or iPod touch.

Optrix HD

That's exactly what they did, with the Optrix.  This is a seriously rugged case with mounting options up the wazoo.  They showed undoctored video of an iPhone in the Optrix case surviving (and record) repeated drops from a second story window and being run over by a 3 ton truck!

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Optrix HD truck test

There are some issues with using the built-in video app so they went ahead and built a better one.  It uses telemetry data from the iPhone to display and record track/lap times, speed, direction, etc.  Try that on a GoPro!

Optrix App

At $90, the Optrix HD case alone would be valuable just for its rugged protection, but combined with the mount and the app, the sum is greater than the parts and GoPro could easily go the way of the FlipCam.

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Todd Bernhard is a bestselling (6+ million downloads) award-winning (AARP, About.com, BestAppEver.com, Digital Hollywood, and Verizon) developer and founder of NoTie.NET, an app developer specializing in Talking Ringtone apps including AutoRingtone. And his profile photo is of the last known sighting of Mr. Bernhard wearing a tie, circa 2007!

An iPhone is almost always attached to his hip or in his pocket, but over the years, Mr. Bernhard has owned an Apple Newton, a Motorola Marco, an HP 95LX, a Compaq iPaq, a Palm Treo, and a Nokia e62. In addition to writing for iPhone Life, Mr. Bernhard has written for its sister publications, PocketPC Magazine and The HP Palmtop Paper.