SMS and 50 Cent get Sporty, with Help from Carmelo Anthony

With Beats becoming part of Apple, there's room for an independent high-end headphone vendor and SMS wants to earn that spot.  I've reviewed their Star Wars licensed line by 50 Cent and been impressed. Now they are pivoting (pun intended) in another direction, namely athletic earbuds and on-ear headphones, with help from NBA star Carmelo Anthony.

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Athletes care about sound, of course, but also comfort, sweat resistance, and the ability to stay on despite rigorous activity. It also helps if they look nice and are made of quality materials. Finally, wireless is important so you can move freely. It sounds like (pun intended, again) that the SMS Sport line meets those demands. Here's the rundown:

SMS Sport

The SMS On-Ear Wired Sport model is foldable with perforated leather memory foam for breathability. There's a sweat-proof chamber within the ear cup and a rubberized coating to resist chipping and scratches. The price tag is $179.95. The In-Ear Wired Sport costs $79.95 and features stay-put, ear-hook design, tangle-free cord with three-click mic, and extra hooks and sound-isolation ear tips.

SMS Sport

There is a $229.95 wireless version of the On-Ear Sport featuring Bluetooth with on-ear control, as well as a $149.95 wireless version of the In-Ear Wireless Sport with HD battery for extended life with extra hooks and sound-isolation ear tips. The Sport headphones are available in blue, pink and yellow at

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Todd Bernhard is a bestselling (6+ million downloads) award-winning (AARP,,, Digital Hollywood, and Verizon) developer and founder of NoTie.NET, an app developer specializing in Talking Ringtone apps including AutoRingtone. And his profile photo is of the last known sighting of Mr. Bernhard wearing a tie, circa 2007!

An iPhone is almost always attached to his hip or in his pocket, but over the years, Mr. Bernhard has owned an Apple Newton, a Motorola Marco, an HP 95LX, a Compaq iPaq, a Palm Treo, and a Nokia e62. In addition to writing for iPhone Life, Mr. Bernhard has written for its sister publications, PocketPC Magazine and The HP Palmtop Paper.