By Todd Bernhard on Thu, 12/04/2008
Next month I will be heading to Las Vegas once again to cover the Consumer Electronics Show. I've been going to CES (or Comdex when that existed) since 1988 and it's always a great way to see the latest gadgets from numerous vendors. But one firm is conspicuous in their absence. Macworld is always held around the same time, and that's where Apple holds court. So it's understandable that Apple puts all of its eggs in one basket... or maybe it's a basket of apples?
In fact, I remember when the iPhone was first introduced. I was at CES and it was comical to see CEO's of major corporations giving speeches at their own press conference, telling us that their product was the greatest thing since sliced bread. Then they would promptly run off to catch a plane to San Francisco to be on hand to watch Steve Jobs show them how it's done.
So once again, while in Las Vegas, with all of the electronics vendors showcasing the latest (and future) gadgets, everyone will have one eye looking to Northern California. Many of us will be in the press room, watching Live Blogging from our colleagues lucky enough to be at Macworld.
This doesn't mean Apple won't have a presence at CES. Actually, thanks to the iPod and iPhone, CES is practically dominated by Apple, at least indirectly. Last year, it seemed as if every other vendor had an iPod dock, case, headset, charger, or other accessory. And the press releases I'm getting indicate CES 2009 will be no different. Maybe that's why Apple doesn't feel the need to participate at CES. And maybe that's why I feel I can get plenty of Apple coverage by skipping Macworld in favor of CES!
Stay tuned to this blog, and watch for my articles in iPhone Life Magazine, for my CES update!