Let's Make the Best Smartphone Even Better!

The iPhone was 'Designed by Apple in California', but it can be improved by iPhone Life readers in cyberspace! 

Don't get me wrong... I love my iPhone and it is almost always attached to my hip.  But over the years, I have owned an Apple Newton, a Motorola Marco, an HP 95LX, a Compaq iPaq, a Palm Treo, a Nokia e62 and more. I love technology and my allegiance is to whatever device offers the most convenience, ease of use, quality, reliability, value, and overall experience. That might mean Sun Solaris, Linux, Windows, or a Mac, all of which I use everyday.

It is in this spirit that I will be offering suggestions as to how Apple can make the world’s best smartphone even better. Most of my suggestions are software-based and could be activated for all existing iPhone users.

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My upcoming column in iPhone Life Magazine does not focus on the well-known issues, such as Copy/Paste capability. Instead, the items I have highlighted are simple usability issues. For example, I'd like to have a preference setting to eliminate the Airplane Warning or at least shorten the delay. Similarly, I wish I could allow an app to always 'access my location' without manually giving permission.

I encourage readers to submit their ideas, in a positive, constructive manner, via email and on iPhone Life’s web site.  I know Apple is reading and they have a good record of taking good ideas to heart. The App Store is a good example, and it has generated millions in revenue for Apple.

Together we can make this forum a feedback loop to our friends on Infinite Loop (Apple's address). Perhaps the next iPhone will ship in a box that reads "Designed by Apple in California... and improved by iPhone Life readers."

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Todd Bernhard is a bestselling (6+ million downloads) award-winning (AARP, About.com, BestAppEver.com, Digital Hollywood, and Verizon) developer and founder of NoTie.NET, an app developer specializing in Talking Ringtone apps including AutoRingtone. And his profile photo is of the last known sighting of Mr. Bernhard wearing a tie, circa 2007!

An iPhone is almost always attached to his hip or in his pocket, but over the years, Mr. Bernhard has owned an Apple Newton, a Motorola Marco, an HP 95LX, a Compaq iPaq, a Palm Treo, and a Nokia e62. In addition to writing for iPhone Life, Mr. Bernhard has written for its sister publications, PocketPC Magazine and The HP Palmtop Paper.