Apple Watch by the Numbers


The Apple Watch has been out for about seven weeks and already Apple has a new version of the operating system available for developers. At WWDC, Tim Cook and company ran through some statistics and the growth is impressive. Here are some of the numbers, as reported by analytics firm App Annie.

  • Number of Apple Watch apps: 6,352—twice the number at launch in April!
  • Top 5 Apple Watch app categories are Utilities (12%), Games (10%), Productivity (8%), Lifestyle (7%), and Health & Fitness (7%).
  • The Apple Watch launched with 313 game apps available. Now there are over 607 — a 94% increase in less than two months.

The growth of Apple Watch app market is impressive, but even more so when you consider:

  1. Unlike the original iPhone, where developers owned the hardware for as long as a year before the App Store launched, with the Apple Watch, many developers may still not own an Apple Watch.
  2. The Apple Watch is expensive and harder to justify for developers and users, compared to a cellphone.
  3. It can be harder to fit a powerful and useful app in such a small screen.
  4. The user interface is less robust... no swipes for example.
  5. Native apps were not and are still not available for sale.
  6. Apple Watch apps require that the owner also own an iPhone 5 or newer which limits the potential audience.

These results, combined with Apple Watch retail store availability about a week away, bodes well for the Apple Watch as an app development platform.

Apple Watch

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Author Details

Todd Bernhard's picture

Author Details

Todd Bernhard

Todd Bernhard is a bestselling (6+ million downloads) award-winning (AARP,,, Digital Hollywood, and Verizon) developer and founder of NoTie.NET, an app developer specializing in Talking Ringtone apps including AutoRingtone. And his profile photo is of the last known sighting of Mr. Bernhard wearing a tie, circa 2007!

An iPhone is almost always attached to his hip or in his pocket, but over the years, Mr. Bernhard has owned an Apple Newton, a Motorola Marco, an HP 95LX, a Compaq iPaq, a Palm Treo, and a Nokia e62. In addition to writing for iPhone Life, Mr. Bernhard has written for its sister publications, PocketPC Magazine and The HP Palmtop Paper.