Is Apple Dropping the i Prefix for New Products?

Ever since Apple introduced the Apple TV without calling it iTV, I have expected them to drop the "i" prefix on all products. The "i" has been abused, commandeered, and mocked so much that it has become meaningless and even a bit of an albatross. Does it stand for "Internet"? because everything is connected now and that isn't needed. When Steve Jobs returned to Apple, he was dubbed the "iCEO" where the "i" stood for interim. That became permanent of course. Even years after his passing, his office at Apple remains untouched.

Apple TV

Apple simply cannot trademark all the phrases they would want if they were to start each product name with the "i" prefix. There is a company called iHome which was destined to be a problem when Apple started developing smart home technology. Apple already had to negotiate with Cisco for the use of the term iPhone. Using the Apple name and logo is much easier to protect and why not advertise their brand instead of "i" anyway?

Apple Watch

It appears that Tim Cook "gets it" and that the "i" prefix is going away, at least for new products and services. The Apple Watch was not named "iWatch" and Apple Music was not named "iMusic" either. Even existing products like iPhoto have been renamed Photos. I see this trend continuing. Apple is better off promoting their own brand, and using the clever Apple logo as the "word" Apple where possible.

Apple WWDC

As a public service, here's how to "type" the Apple logo since we may be using it a lot more! On a Mac, press OPTION + SHIFT + K and it should show the symbol. For iOS users, you have to send that symbol to yourself (or read an article like this on your iOS device) and copy the symbol on iOS. Next, create a Keyboard Shortcut for the symbol, under Settings > General > Keyboard . Shortcuts > + and paste the Apple logo in as a replacement for the phrase of your choice. For example, whenever you type alogo it could swap in the symbol automatically. Enjoy!


Master your iPhone in one minute a day: Sign up here to get our FREE Tip of the Day delivered right to your inbox.


Author Details

Todd Bernhard's picture

Author Details

Todd Bernhard

Todd Bernhard is a bestselling (6+ million downloads) award-winning (AARP,,, Digital Hollywood, and Verizon) developer and founder of NoTie.NET, an app developer specializing in Talking Ringtone apps including AutoRingtone. And his profile photo is of the last known sighting of Mr. Bernhard wearing a tie, circa 2007!

An iPhone is almost always attached to his hip or in his pocket, but over the years, Mr. Bernhard has owned an Apple Newton, a Motorola Marco, an HP 95LX, a Compaq iPaq, a Palm Treo, and a Nokia e62. In addition to writing for iPhone Life, Mr. Bernhard has written for its sister publications, PocketPC Magazine and The HP Palmtop Paper.