App Developer Names Gone Wild!

I hate to give publicity where it's not deserved, and thereby promote an unworthy app, but when I saw this app, and more significantly, the developer's "name", I had to write about it:

The app name: "Talking Justin Bieber"

The company name:  "All Americas Super Hot Video Games & Amazing Talking Cell Phone GPS Tracker 3D Guns Game Club Music Security Alarm Sound Board Angry HD Pics Booth Buttons App Services Company and More"

The idea is that searches in iTunes take into account a company's name in results.  It all started when a competitor to Electronic Arts (abbreviated as EA) used "ea" frequently in their description, making their apps appear before EA's apps.  Apple revised the search algorithm to ignore the description, but pay attention to the company name and keywords.  Keywords have to be approved by Apple, to ensure against abuse of trademarks, but Apple appears to let anything go when it comes to company names.  Clever, but just like Justin Bieber's career, the longevity is in question.

Talking Justin Bieber app

Master your iPhone in one minute a day: Sign up here to get our FREE Tip of the Day delivered right to your inbox.

Todd Bernhard is a bestselling (6+ million downloads) award-winning (AARP,,, Digital Hollywood, and Verizon) developer and founder of NoTie.NET, an app developer specializing in Talking Ringtone apps including AutoRingtone. And his profile photo is of the last known sighting of Mr. Bernhard wearing a tie, circa 2007!

An iPhone is almost always attached to his hip or in his pocket, but over the years, Mr. Bernhard has owned an Apple Newton, a Motorola Marco, an HP 95LX, a Compaq iPaq, a Palm Treo, and a Nokia e62. In addition to writing for iPhone Life, Mr. Bernhard has written for its sister publications, PocketPC Magazine and The HP Palmtop Paper.