Android vs. Android: Fragmentation is NOT a Figment of your Imagination

As a developer for iOS, Mac OS, Android, Amazon Fire, Windows Phone, and even Samsung Bada, I have enough platforms to support. Apple makes it relatively easy and even though the next iPhone is likely to have a new screen resolution, it should be straightforward to accommodate. Android, however, is another story. This chart from Open Signal, via Gizmodo shows just how fragmented the Android market is.

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To be fair, a lot of those phones are running Android 2.x which is almost a completely different beast. The screen sizes and processors of phones running 2.x are only a step above flip phones. Still, they count toward Android's market share, which is ahead of Apple. But when you consider those phones have no chance of running today's apps, they might as well be flip phones. Indeed, the low cost of Android phones make them the default phone for folks just looking for a text messaging capable phone. At various trade shows and festivals, I continue to run into a lot of Android users who don't know how to download apps and don't have any installed besides the default apps.

Samsung share of Android market

The other story here is just how dominant Samsung is within the Android marketplace. That's why it's significant that Samsung has two other operating systems in their bag of tricks. Samsung's Bada is popular in Asia, and after first shipping Android-based watches, their proprietary Tizen operating system is used in their newer Samsung Gear smart watches. Understandably, Samsung doesn't want to let Google dictate their product line. Tizen, like Bada, gives them a chance to control their destiny.

iOS adoption

As Apple moves to iOS 8 within a month, it's reassuring to see how well iOS 7 has been adopted. Apple moved to automatic updates a few years ago, which made it almost trivial to stay up-to-date, as long as your iOS device is supported, and many are. While Android manufacturers can decide whether to enable Android updates on older phones (and they often don't) Apple has made new versions of iOS work on equipment that is one, two, or even three years old. This also allows older iOS devices to retain their value on the open market and at trade-in time, which is something to keep in mind as the new iPhone comes out next month!

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Todd Bernhard is a bestselling (6+ million downloads) award-winning (AARP,,, Digital Hollywood, and Verizon) developer and founder of NoTie.NET, an app developer specializing in Talking Ringtone apps including AutoRingtone. And his profile photo is of the last known sighting of Mr. Bernhard wearing a tie, circa 2007!

An iPhone is almost always attached to his hip or in his pocket, but over the years, Mr. Bernhard has owned an Apple Newton, a Motorola Marco, an HP 95LX, a Compaq iPaq, a Palm Treo, and a Nokia e62. In addition to writing for iPhone Life, Mr. Bernhard has written for its sister publications, PocketPC Magazine and The HP Palmtop Paper.